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7 Moncler Fragment Hiroshi Fujiwara

PR Contact: press.monclereurope@moncler.com

Continuous cultural progression
Hiroshi Fujiwara follows a subtle approach to design. He takes vintage, military, urban and tech references and tweaks them with the keen sensibility of a unique cultural agitator. By working this way, he turns the ordinary into something subtly extraordinary, splashing mysterious slogans on to clean, functional pieces. Collaborations include Lewis Leathers for protective clothing, Pokemon and Kool and the Gang for prints, and Converse in a special project with shoes. Personalization machines will be installed in stores facilitating the customization of certain items. “I wanted to create a new standard, delivering the message that Moncler loves the mountain, which is where the story started”.