Anaïs Jourden

« New Now » is the digital window offered by the Fédération de la Haute Couture et de la Mode to brands accessing to the Paris Fashion Week® Official Schedule of shows. « New Now » is also a program aiming at reinforcing the expertise of brands with the support of our professional partners.

Contact interview:
Press: Ritual Projects -
Sales: Tomorrow Showroom -

Founded by Anaïs Mak, who grew up in Hong Kong and trained in Paris, Anaïs Jourden broke into the scene in 2012 first as Jourden. Among the semi-finalists of the LVMH Prize en 2015, the label access to the Official schedule of Paris Fashion Week® in 2018. Her signature feminine, youthful, part-innocent, part-cheeky accelerates her visibility around the globe.