Events / Fashion house - 9/6/21
From September 2 nd to October 30 th , Prada presents an exclusive installation – including several shop windows and a pop up - at La Samaritaine, Paris, on the occasion of its 150+1 years and recent re-opening.
Located at the main entrance of the department store, the four shop windows – for women and men - feature a three-dimensional trompe l'oeil representing views of the Prada Fall/Winter 2021 show spaces, designed by Rem Koolhaas and AMO. Here, the sensoriality of the materials is enhanced: the colored faux fur walls and the marble textures are enriched by neon signs that recall the anniversary celebration of La Samaritaine.
Situated at the central atrium, the pop up is conceived around the idea of light and color, in a dynamic form. A video floor connected to a full-height lantern, generated by the geometry of the Prada triangle, characterizes the installation. The chromatic message is visible from every direction and a simultaneous color change system – from purple to orange to green - runs through all the elements of the pop up: floor, lantern and exhibition display.
The product offer includes a selection of ready-to-wear, bags, accessories and women's jewelry. The Prada bombers, which appeared in the FW21 women's fashion show, are available there in two exclusive versions: one in black Re-nylon with a tone-on-tone sequined pocket and a second one in nappa leather in strong colors (purple, pink, emerald). New colours of the Cleo (purple) and Re-Edition (purple, emerald) bag models, a selection of T-shirts and sweatshirts decorated with the jacquard knit triangle, a strong marker of the season, complete the exclusive offer.
Prada recently inaugurated three new boutiques dedicated to women’s collections inside the renovated La Samaritaine department store. The store dedicated to leather goods and accessories is located at the ground floor; the ready-to-wear collection and a selection of accessories occupies the windowed perimeter of the second floor and the third boutique dedicated to shoes is located on the fourth floor.
Located at the main entrance of the department store, the four shop windows – for women and men - feature a three-dimensional trompe l'oeil representing views of the Prada Fall/Winter 2021 show spaces, designed by Rem Koolhaas and AMO. Here, the sensoriality of the materials is enhanced: the colored faux fur walls and the marble textures are enriched by neon signs that recall the anniversary celebration of La Samaritaine.
Situated at the central atrium, the pop up is conceived around the idea of light and color, in a dynamic form. A video floor connected to a full-height lantern, generated by the geometry of the Prada triangle, characterizes the installation. The chromatic message is visible from every direction and a simultaneous color change system – from purple to orange to green - runs through all the elements of the pop up: floor, lantern and exhibition display.
The product offer includes a selection of ready-to-wear, bags, accessories and women's jewelry. The Prada bombers, which appeared in the FW21 women's fashion show, are available there in two exclusive versions: one in black Re-nylon with a tone-on-tone sequined pocket and a second one in nappa leather in strong colors (purple, pink, emerald). New colours of the Cleo (purple) and Re-Edition (purple, emerald) bag models, a selection of T-shirts and sweatshirts decorated with the jacquard knit triangle, a strong marker of the season, complete the exclusive offer.
Prada recently inaugurated three new boutiques dedicated to women’s collections inside the renovated La Samaritaine department store. The store dedicated to leather goods and accessories is located at the ground floor; the ready-to-wear collection and a selection of accessories occupies the windowed perimeter of the second floor and the third boutique dedicated to shoes is located on the fourth floor.
Designer:
Prada
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