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BIANCA SAUNDERS CREATES UNIQUE INSTALLATION WITHIN SELFRIDGES

BIANCA SAUNDERS CREATES UNIQUE INSTALLATION WITHIN SELFRIDGES illustration 1
BIANCA SAUNDERS CREATES UNIQUE INSTALLATION WITHIN SELFRIDGES illustration 2

Fashion house - 10/19/21

Bianca Saunders is very pleased to introduce you to the designer's new in-store AW21 Menswear installation with iconic British retailer Selfridges

The menswear atrium of Selfridges is now home to a first-time installation for designer, Bianca Saunders at the retailer. The distinctive installation space launches the 'Superimposed' AW21 collection by Bianca Saunders exclusively. An installation which pushes the designer's continuous notion of how there is movement within masculinity, with the garments and space both providing emphasis of this narrative - the installation is there to invite you into to the world of the designer's creative process. The full product selection includes notable designer features; misfit creased shirts, Y neck-lined tops and newer chic textures for both outerwear and bottoms.

“I was super excited to be invited to create an installation as a part of introducing my brand to Selfridges. Selfridges has always been a department store that holds such high recognition with a great reputation of representing the best brands in the best possible way. It was so special to me to have this opportunity for an independent brand coming out of the global pandemic” Bianca Saunders - Designer & Creative Director

“We are delighted to welcome Bianca Saunders to the Menswear Atrium at Selfridges giving the brand a wonderful opportunity to showcase the Superimposed collection. The distinctive style of Bianca’s designs is something we can’t wait for the Selfridges customer to enjoy and this pop up furthers our ongoing commitment to supporting young designers.”
Ajani Dowey - Buyer, Designer Street and Designer Studio at Selfridges

The Installation will run in the Selfridges Menswear Atrium from the 18th October - 21st November 2021

Designer: Bianca Saunders

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