Collaboration / Fashion house - 11/19/21
Matthew M. Williams, who joined Givenchy in June 2020, carries his innovative vision for the House by bringing it into the new world of digital fashion with a series of 15 NFTs — non-fungible tokens created in collaboration with graphic artist Chito.
Williams recently collaborated with Chito on the Spring 2022 pre-collection — launching November 19th — with an eye-catching line of clothing featuring airbrushed characters and symbols that pushed the boundaries for what many expect from a high fashion brand.
Now, the Creative Director and the artist reveal the next phase of their collaboration with another boundary-pushing collection: a rare set of 15 unique NFT graphic designs, each created by Chito and Williams themselves. The collection will feature the same iconic prints used in the Spring 2022 pre- collection, such as the pop-inspired Truehearted. The NFTs are unique digital artworks that can be used by collectors as online avatars or PFPs (profile pictures). NFTs as PFPs are a popular trend that the fashion community can adopt to exclusively showcase ownership of Chito and Williams’ creations for Givenchy — a true expression of digital fashion.
"I’ve been wanting to explore this new and exciting space of NFTs. The fact that Chito is already active in the ecosystem made it feel even more natural for us to collaborate on this limited series and bring our collective vision for Givenchy even further.”
Givenchy and Williams have been inspired by the NFT movement because of the tremendous power it can provide artists like Chito to broadcast their work and vision directly to a global audience. The medium also represents a whole new way of conceptualizing fashion's role, not just in our physical lives, but our digital lives as well, bridging the gap between the two worlds. In an effort to remain sustainable and eco-conscious, Givenchy has decided to launch the NFT collection on the Polygon network, known for its minimal energy consumption.
The Chito x Givenchy NFTs will go on sale on OpenSea on November 23rd. After seven days the highest offer will be accepted and the bidders will receive their NFTs. While both the artist and fashion House plan on creating more NFT works in the future, this set of 15 will be the originals and very first-of-their kind.
The Aura Blockchain Consortium, an organisation that is backed by LVMH and other leading luxury groups, consulted on the development of the smart contracts for this NFT drop. The House has also worked with industry-leading and Paris-based Ledger, to ensure the provenance of the NFTs, which were minted directly from the Ledger Nano wallet of Givenchy.
This auction will help support Givenchy’s long-term preferred foundation, The Ocean Cleanup.