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THE PRADA GROUP ANNOUNCES FUR-FREE POLICY AND JOINS THE INTERNATIONAL FUR FREE RETAILER PROGRAM

THE PRADA GROUP ANNOUNCES FUR-FREE POLICY AND JOINS THE INTERNATIONAL FUR FREE RETAILER PROGRAM

Events / Fashion house / Breaking news - 5/21/19

Milan, May 22nd, 2019 - Today, the Prada Group has announced that it will no longer use animal fur in its
designs or new products, starting from SS2020 Women’s collections. The inventory will be sold until
quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50
animal protection organisations from over 40 countries, the Prada Group announcement follows positive
dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United
States.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached
following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of
the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative
materials will allow the company to explore new boundaries of creative design while meeting the demand
for ethical products.”
“The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the
Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are
responding to consumers’ changing attitudes towards animals.”
“The Prada Group’s decision to go fur-free is consistent with the new concept of ethical luxury and meets
the expectations of new consumers who are more careful in choosing sustainable products that respect
the environment and animals,” said Simone Pavesi, manager of the Animal Free Fashion Area for LAV.
“With the Prada Group’s fur-free announcement, one of the biggest names in fashion just became a
leader in animal welfare and innovation for generations to come,” said PJ Smith, director of fashion policy
at The Humane Society of the United States.
Brigit Oele, program manager for Fur Free Alliance, said: “Prada Group was one of the fastest companies
to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program
includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very
unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”.

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