Collaboration / Fashion house - 11/7/19
One Step Further
Following the success of the first collaboration, which quickly turned the knitted UltraBoost sneaker into a cult favourite, the latest MISSONIxadidas collection features an even more extensive offering, set to launch November 7th 2019
Founded by Olympic athlete Ottavio Missoni, sport has always been a part of the Missoni DNA. The Missonixadidas partnership celebrates this history by redefining classic sportswear silhouettes.
Energy, strength and agility are emphasised and enhanced with form fitting pieces, all brought to life in iconic Missoni colours; the new PULSE BOOST sneaker has been perfectly engineered to ensure that each step is lighter and faster.
The latest MISSONIxadidas campaign is brought to life through imagery and a futuristic video, encapsulating the energetic spirit of the collection; choreography and contemporary dance movements appear to project themselves toward the camera lens as if, at times, the action will break through.
The video concludes with an explosion of colour that conjures the animated fervour of a religious ritual. in a continuous crescendo of rhythm, music, bodies and colour; one blending into the other.
Sport as passion; a shattering sense of power and harmony.