Campaign / Events / Fashion house / Breaking news - 12/10/19
Los Angeles, December 11th, 2019
A sense of community and camaraderie inherent to AMIRI and embodied in the Spring-Summer 2020 collection surges through the brand’s accompanying campaign imagery,
produced under the direction of creative director Mike Amiri, photographed by Jonas Lindstroem and styled by Max Clark.
Wrapped in a collective consciousness formed around a message of peace, togetherness and love, a co- ed model cast recline under the Malibu sun
as hours melt into nature’s sinuous. No longer manifest, here, time can only be glimpsed via the sky’s gradient transition. Within this narrative,
the Summer of Love liberation is echoed by relaxed tailoring and romantic silhouettes. As imagery transitions from dawn to dusk,
it reflects the Spring-Summer 2020 palette of earthy tones and pastel gradients whilst also paying homage to Californian luxury.
In tune with the collection itself, the campaign inspiration stems from the counterculture values of Woodstock ‘69 –
representing a folkloric correspondence with the festival’s collective ideal and commitment to peace.
AMIRI Spring Summer 2020 available from December 17th, 2019 at www.amiri.com
A sense of community and camaraderie inherent to AMIRI and embodied in the Spring-Summer 2020 collection surges through the brand’s accompanying campaign imagery,
produced under the direction of creative director Mike Amiri, photographed by Jonas Lindstroem and styled by Max Clark.
Wrapped in a collective consciousness formed around a message of peace, togetherness and love, a co- ed model cast recline under the Malibu sun
as hours melt into nature’s sinuous. No longer manifest, here, time can only be glimpsed via the sky’s gradient transition. Within this narrative,
the Summer of Love liberation is echoed by relaxed tailoring and romantic silhouettes. As imagery transitions from dawn to dusk,
it reflects the Spring-Summer 2020 palette of earthy tones and pastel gradients whilst also paying homage to Californian luxury.
In tune with the collection itself, the campaign inspiration stems from the counterculture values of Woodstock ‘69 –
representing a folkloric correspondence with the festival’s collective ideal and commitment to peace.
AMIRI Spring Summer 2020 available from December 17th, 2019 at www.amiri.com
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