Fashion house - 7/7/20
"To all the people that have the courage to change To go beyond the circumstances, beyond the present."
This is the mantra that describes the new eco capsule by MSGM, Fantastic Green.
The brand has always looked to the future. But never has this vision coincided as closely with a simple and clear goal: to protect the environment, the planet, nature - our future actually.
For MSGM this means first and foremost rethinking its production chain, trying out new solutions, looking for a lower environmental impact.
Sweatshirts, t-shirts, trousers and shorts, in green, pink, light blue and white, are entirely made of certified organic cotton (GOTS and BCI). Items are dyed using special agents that reduce the level of polluting emissions to close to 0. Prints are produced with biodegradable water-base textile inks, made with natural-origin ingredients and without the use of chemicals.
But, for MSGM, FANTASTIC GREEN is more than a collection It is the expression of our 360 degree vision. For the brand, this means sustainable creations, such as the new components used in the production and the distribution of our clothing: hangers and plastic bags that are 100% recycled and recyclable, and inners labels made of recycled polyester.
"It is difficult to imagine the future without fashion being green. We must all work on ensuring that the production chain evolves, transforms itself to protect the environment. With the FANTASTIC GREEN collection, MSGM is embarking on a process of experimentation and innovation that will lead it to rethink, step by step, all its activity from an environmental friendly perspective. It is making a firm, practical commitment and signing a declaration of love for nature, "a declaration that I felt was my duty to make, especially in these times", says Massimo Giorgetti, the founder and Creative Director of MSGM.
The MSGM FANTASTIC GREEN capsule will be available worldwide from January 2021 online, at all multibrands stores and MSGM shops.
This is the mantra that describes the new eco capsule by MSGM, Fantastic Green.
The brand has always looked to the future. But never has this vision coincided as closely with a simple and clear goal: to protect the environment, the planet, nature - our future actually.
For MSGM this means first and foremost rethinking its production chain, trying out new solutions, looking for a lower environmental impact.
Sweatshirts, t-shirts, trousers and shorts, in green, pink, light blue and white, are entirely made of certified organic cotton (GOTS and BCI). Items are dyed using special agents that reduce the level of polluting emissions to close to 0. Prints are produced with biodegradable water-base textile inks, made with natural-origin ingredients and without the use of chemicals.
But, for MSGM, FANTASTIC GREEN is more than a collection It is the expression of our 360 degree vision. For the brand, this means sustainable creations, such as the new components used in the production and the distribution of our clothing: hangers and plastic bags that are 100% recycled and recyclable, and inners labels made of recycled polyester.
"It is difficult to imagine the future without fashion being green. We must all work on ensuring that the production chain evolves, transforms itself to protect the environment. With the FANTASTIC GREEN collection, MSGM is embarking on a process of experimentation and innovation that will lead it to rethink, step by step, all its activity from an environmental friendly perspective. It is making a firm, practical commitment and signing a declaration of love for nature, "a declaration that I felt was my duty to make, especially in these times", says Massimo Giorgetti, the founder and Creative Director of MSGM.
The MSGM FANTASTIC GREEN capsule will be available worldwide from January 2021 online, at all multibrands stores and MSGM shops.
Designer:
MSGM
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