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24 SÈVRES PLAYS WITH PARISIAN CLICHÉS IN A NEW GLOBAL MEDIA CAMPAIGN

Launched in June 2017, 24 Sèvres is the most Parisian selection of international fashion. Inspired by the spirit of Le Bon Marché in Paris, the platform brings together over 200 brands from the most renowned Maisons and emerging designers, as well as regular exclusive collaborations (Céline, AMI, Louis Vuitton…). A true global shopping destination, 24 Sèvres ships to over 100 countries with …

Launched in June 2017, 24 Sèvres is the most Parisian selection of international fashion. Inspired by the spirit of Le Bon Marché in Paris, the platform brings together over 200 brands from the most renowned Maisons and emerging designers, as well as regular exclusive collaborations (Céline, AMI, Louis Vuitton…). A true global shopping destination, 24 Sèvres ships to over 100 countries with a luxury service proposition.

Admired worldwide, the Parisienne’s style is synonymous with confidence, freedom and effortlessness, rooted in both heritage and modernity. With its Parisian anchorage, 24 Sèvres celebrates an approach to fashion that departs from the editorialization of the runways and is brought to life, instead, in the mundanity of everyday. The je-ne-sais-quoi at the core of the Parisienne’s relationship with style and elegance has become the foundation for the 24 Sèvres brand, whose visual identity is intrinsically linked to joyfulness and authenticity. 24 Sèvres speaks to all the women who share this vision, all over the world.

Today, 24 Sèvres presents a new global media campaign which plays with this singular vision of fashion, and celebrates the plurality of style and women everywhere. Touching on a number of Parisienne stereotypes with humor, the campaign’s underlying message is that every woman’s style is unique and should be celebrated. Pauline Dollé-Labbé, Marketing Director at 24 Sèvres, says : « With this campaign, we wanted to highlight our parisian roots but also poke a little fun at them, making sure to address both our local consumers and women worldwide. »

4 women, all different ages, styles and backgrounds, were chosen as the faces for this campaign. French actress Audrey Marnay ; Georgina Grenville, iconic South African model of the ‘90s, living in Paris and collaborator of Dior and Gucci among others ; Louise Follain, Parisian influencer and new generation model, and Exaucée Makuiza, « New Faces » young talent. The styling in the campaign, as well, reflects the 24 Sèvres buy, a mix & match of luxury and contemporary brands that reflect the pairings made by women in real life. The campaign visuals feature Acne Studios jeans styled with a Loewe coat, and a structured Jacquemus blazer paired with Veja sneakers.

For this project, Parisian advertising agency Mad&Women was selected for its authentic and modern outlook on women, and a dynamic and agile approach in line with the start-up spirit of 24 Sèvres. On the visual side, Mexican photographer Cecy Young, based between Paris and Tokyo, captured the playful spirit of the campaign. Christelle Delarue, founder and director of Mad&Women, says : « By offering an alternate vision of Parisian women, we create a new perception in which each woman can embrace her own personality, lifestyle and take on fashion exactly as she wishes. »

Photo credit: Cecy Young

ZIMMERMANN New Resort 2019 campaign with Anja Rubik

Zimmermann "Corsage" Resort 2019

YARA SHAHIDI FOR TORY BURCH FALL/WINTER 2018

ToryBurchispartneringwithAmericanactressand activist Yara Shahidi on a video for the Fall/Winter 2018 collection.
Shot in downtown Manhattan and set to Steve Lacy’s smooth single “Some,” a favorite of Yara’s, the young star explores a West Village record store—a natural setting for the avid music fan—before weaving through the cobblestoned streets of Tribeca, finally ending her tour …

ToryBurchispartneringwithAmericanactressand activist Yara Shahidi on a video for the Fall/Winter 2018 collection.
Shot in downtown Manhattan and set to Steve Lacy’s smooth single “Some,” a favorite of Yara’s, the young star explores a West Village record store—a natural setting for the avid music fan—before weaving through the cobblestoned streets of Tribeca, finally ending her tour at the invariably chic Bowery Hotel in the Lower East Side. The style star sports different pieces from the collection, such as easy floral dresses in varying shades of the season’s Happy Times print and an oversized blush-colored sweater. Each look is paired with sleek accessories from a statement leather satchel to croc-embossed, pointed-toe booties that capture the cool, but casual style of downtown.
The James saddle bag is shown in three colorways—green, brown and cream—and features modern details such as a metal “T” closure. The Seventies-inspired shoulder bag was named after Tory’s youngest son, James Sawyer.
Best known for her work on the comedy series “Black-ish” and its spin-off series “Grown- ish,” Yara has been called the voice of her generation for her political engagement and social activism. She recently launched “Eighteen x ’18,” an initiative to mobilize young people to vote in the upcoming midterm elections in the United States. Earlier this month, Tory Burch announced its partnership with “Eighteen x ’18” to drive voter registration, which includes a “VOTE” t-shirt; 100% of all net proceeds benefit Eighteen x ’18 and its upcoming summit.
The video, directed by Jen Livingston, will be featured across Tory Burch’s digital and social channels globally beginning September 25th. It continues Tory Burch’s ongoing relationship with Yara who was featured in the brand’s Mother’s Day video alongside her own mom, Keri. She also appeared in a PSA video for the Tory Burch Foundation’s Embrace Ambition global initiative and was a keynote speaker at the Tory Burch Foundation’s Embrace Ambition Summit at New York City’s Lincoln Center in April.
Shop the Fall/Winter 2018 collection at Tory Burch boutiques, toryburch.com and the brand’s global ecommerce sites, as well as select department stores and specialty stores.

Cindy Crawford shot by Sam Abell for Acne Studios Fall/Winter 2018 campaign

Acne Studios is pleased to reveal its Fall/Winter 2018 campaign, featuring supermodel Cindy Crawford photographed by Sam Abell. The images, taken at the Cadillac Ranch by Ant Farm in Amarillo, Texas, explore ideas of the iconic in fashion, with Cindy wearing newly reissued versions of Acne Studios’ first ever jeans.
“Fashion is obsessed with the word ‘iconic’. I wanted to play with …

Acne Studios is pleased to reveal its Fall/Winter 2018 campaign, featuring supermodel Cindy Crawford photographed by Sam Abell. The images, taken at the Cadillac Ranch by Ant Farm in Amarillo, Texas, explore ideas of the iconic in fashion, with Cindy wearing newly reissued versions of Acne Studios’ first ever jeans.
“Fashion is obsessed with the word ‘iconic’. I wanted to play with living iconography, so we commissioned Sam Abell to photograph Cindy Crawford at the Cadillac Ranch. It is the iconography of Cindy, America, and also Acne Studios, with Cindy wearing new versions of the first ever jeans we designed.” – Jonny Johansson, Creative Director
In the series of images taken at dusk or dawn, photographer Sam Abell captures Cindy Crawford and the land-art installation Cadillac Ranch by Ant Farm. Crawford wears the 1996 and 1997 jeans by Acne Studios, the brand’s first ever styles which have been reintroduced in the Fall/Winter 2018 Blå Konst collection. 1997 is a five-pocket rigid jean with high rise and regular fit from the hip to the ankle. 1996 is the men’s version of 1997, carrying the same characteristics.
Cadillac Ranch was created by the architectural design practice Ant Farm in 1974. A series of ten Cadillacs was half buried in Amarillo near the famous Route 66, turning the cars into totems. The installation has been a magnet for graffiti artists since, and for the campaign Acne Studios received special permission to paint the cars.
Sam Abell is a photographer whose work has helped define our idea of the American landscape. He started working for National Geographic in 1967, and famously took the photographs for the classic Marlboro adverts of the 1970s. Abell captures a vastness of scale, the big sky, and the way humans fit within landscape.
To celebrate the campaign, an exhibition of Abell’s images for Acne Studios will be held in Paris this September. Profits from photographs sold, as well as exclusive exhibition merchandise, will be donated to charity.

Presenting Gucci’s Cruise 2019 Campaign: #GucciGothic

Milan, 21 September 2018 – For Cruise 2019, Gucci has created its own, surreal take on the legend of Noah’s Ark.

Building on Gucci’s signature fascination with the natural world, the campaign pictures a rural community where animals and people co-exist in harmony. With a nod to the idea of a fantastical petting zoo, the images show the Gucci tribe feeding and interacting with their …

Milan, 21 September 2018 – For Cruise 2019, Gucci has created its own, surreal take on the legend of Noah’s Ark.

Building on Gucci’s signature fascination with the natural world, the campaign pictures a rural community where animals and people co-exist in harmony. With a nod to the idea of a fantastical petting zoo, the images show the Gucci tribe feeding and interacting with their animal companions. A dramatic rainfall then requires the construction of a giant wooden ark, into which the animals are led. The story ends with a color-drenched horizon.

The tale is a familiar one, but Gucci’s young farmer-punks bring a new perspective to it. A film that accompanies the photography invites the viewer deep into a surreal, mythological world, where an agricultural landscape and the changing weather emphasise the power of nature.

The campaign breaks in October across all media. 

#GucciGothic

CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
HAIR STYLIST: Paul Hanlon
MAKE-UP ARTIST: Yadim Carranza

VIDEO MUSIC:
“Big City” Sonic Boom
Writer: Peter John Kember
© Universal Music Publishing Ricordi Srl.

COACH ANNOUNCES MICHAEL B. JORDAN AS FIRST GLOBAL MEN’S FACE OF COACH

NEW YORK, NY, SEPTEMBER 20, 2018 – Coach today announces actor and producer Michael B. Jordan as the first global face of the Coach menswear business. His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season. The partnership will also include special design projects with Creative Director …

NEW YORK, NY, SEPTEMBER 20, 2018 – Coach today announces actor and producer Michael B. Jordan as the first global face of the Coach menswear business. His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season. The partnership will also include special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach Foundation.
Founded in New York more than 75 years ago, Coach began as a men’s accessories brand and has built its reputation on leather innovation and craftsmanship. Today, it is a global fashion brand defined by a free-spirited attitude rooted in New York City. Jordan, a star who is redefining Hollywood standards as a leading man and producer, creating opportunity and empowering the careers of others, is also a long-time friend of the brand and shares Coach’s belief in the modern American Dream and values of optimism and inclusivity.
“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”
“Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”

IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; #CoachxMBJ #CoachNY #CoachTheFragrance

Harry Styles for Gucci’s Cruise 2019 Men’s Tailoring Campaign

Milan, 18 September 2018 – Harry Styles travels from a fish and chip shop in North London to the historic Villa Lante, near Viterbo, north of Rome, for the new Gucci Men’s Tailoring Campaign, Cruise 2019 collection.
The singer, songwriter and actor was previously captured wearing Gucci Tailoring inside a traditional London “chippy” accompanied by a pet chicken and dogs for the Fall …

Milan, 18 September 2018 – Harry Styles travels from a fish and chip shop in North London to the historic Villa Lante, near Viterbo, north of Rome, for the new Gucci Men’s Tailoring Campaign, Cruise 2019 collection.
The singer, songwriter and actor was previously captured wearing Gucci Tailoring inside a traditional London “chippy” accompanied by a pet chicken and dogs for the Fall Winter 2018 campaign.
For Cruise 2019, the young Englishman relocates, now with more pets – a lamb, goat and piglet – to the Mannerist, Renaissance gardens of the 16th-century Italian villa. Photographed in this rich, colourful setting by Glen Luchford, Harry Styles wears a combination of Gucci Men’s Tailoring sartorial and technical pieces, all “Guccified” through the use of pattern, coloured jacquards, intarsia knits, patches and unusual proportion.

The campaign playfully positions Harry Styles’ personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes and mazes characterise the ancient surroundings.

The campaign breaks in November across all media. 

#GucciTailoring

Creative Director: Alessandro Michele
Photographer: Glen Luchford
Art Director: Christopher Simmonds
Styling: Alessandro Michele

ROBERTO CAVALLI LAUNCHES NEW WEBSITE, UNVEILS F/W 2018 ADV CAMPAIGN

Roberto Cavalli celebrates the launch of its new Website by unveiling the brand’s new Fall/Winter 2018 advertising campaign.
In keeping with the most authentic spirit of the new robertocavalli.com digital platform, which perfectly embodies the glamorous, modern and brave spirit of the fashion house as imagined by creative director Paul Surridge, the new advertising campaign includes powerful …

Roberto Cavalli celebrates the launch of its new Website by unveiling the brand’s new Fall/Winter 2018 advertising campaign.
In keeping with the most authentic spirit of the new robertocavalli.com digital platform, which perfectly embodies the glamorous, modern and brave spirit of the fashion house as imagined by creative director Paul Surridge, the new advertising campaign includes powerful and impactful images, where the human body deeply blends with the lush natural environment.
Armed with his evoking extravagance and intense color sensibility, photographer Mario Sorrenti chose together with art director Giovanni Bianco the Alderman's Ford Nature Park in Central Florida as the wild background to lens models Felice Noordhorf and Felix Prabitz. Wearing statement pieces of the Roberto Cavalli Fall/Winter 2018 collection, they are captured interacting with natural elements, including tree trunks.
The vivid, intriguing images, as well as a captivating video, find the perfect stage to engage an international audience in the new Roberto Cavalli official Website, which makes its debut this month with an entirely re-designed structure.
Developed in collaboration with Farfetch Black & White, Farfetch’s business unit which offers white label solutions for luxury fashion brands and retailers, the new robertocavalli.com was realized to offer an immersive journey into the universe of the Italian luxury group, as well as a high-end shopping experience. Farfetch Black & White developed a bespoke technology solution, built on the Farfetch API to meet the brand’s requirements for scale and reaching our global customer.
Designed by Gianni Tozzi to immediately capture the attention with its wide images and the bold, graphic fonts, the brand’s new digital platform guarantees users not only to immerse themselves in the rich world of the Roberto Cavalli Group by fully discovering its different lines, but also enables customers to shop among a wide catalogue of products. Along with the Roberto Cavalli ready-to-wear, accessories and fragrance collections for men and women, for the first time the online store also carries children’s wear and the interior design products of the Roberto Cavalli Home label.
In addition, in order to guarantee a best in class shopping experience to its international users, who can shop from more than 150 different countries, Roberto Cavalli and Farfetch Black & White focused on a customer centric approach through innovative solutions and shoppable content.

Afterhomework FW1819 Campaign

The Afterhomework FW18/19 campaign puts on the spotlight for the first time a naked character from the artificial intelligence, @perl.www, created in France.

On the first image, we see Perl in her birthday suit and intimidated. The second image is built as an 18th century painting, with detailed characters around a main stage, a virtual butt.

The creators wanted to include this new kind of …

The Afterhomework FW18/19 campaign puts on the spotlight for the first time a naked character from the artificial intelligence, @perl.www, created in France.

On the first image, we see Perl in her birthday suit and intimidated. The second image is built as an 18th century painting, with detailed characters around a main stage, a virtual butt.

The creators wanted to include this new kind of character in a fashion moment: she is naked, seems more human and looks embarrassed in front of her audience, which is the shooting team.

This campaign is a big ‘mise en abyme’. All the people on the pictures are friends of the brand: a makeup artist, a hairstylist, a photographer and assistants who all wear the new collection. They are all there to shoot a virtual girl who is not physically on the set.

This situation creates a strange discrepancy, which perhaps evokes the future of sets. It also challenges about artificial intelligence, a very much discussed topic nowadays. By exposing Perl, Afterhomework questions the humanization of these objects as well as their relationship with us (humans).
Photo : Boris Camaca (Magazine Télévision)

CHANEL FALL-WINTER 2018/19 EYEWEAR CAMPAIGN

Choose and seize your freedom. Decide what you’re going to become. CHANEL’s firmly anchored sense of audacity is illustrated in the new Fall-Winter 2018/19 eyewear campaign, as the Dutch model Luna Bijl goes on an open-air getaway in a convertible car. The desire to spontaneously take off on an adventure is made reality with this campaign shot by Karl Lagerfeld.

A glowing complexion, a …

Choose and seize your freedom. Decide what you’re going to become. CHANEL’s firmly anchored sense of audacity is illustrated in the new Fall-Winter 2018/19 eyewear campaign, as the Dutch model Luna Bijl goes on an open-air getaway in a convertible car. The desire to spontaneously take off on an adventure is made reality with this campaign shot by Karl Lagerfeld.

A glowing complexion, a candid red-lipped smile and a sassy attitude translate into a joie de vivre and a femininity bursting with energy. The season’s glasses add a glamourous edge to the images: shield sunglasses engraved with the iconic quilting, small rectangular frames with the ubiquitous CHANEL signature, XL square eyeglasses in transparent acetate and oversize sunglasses mounted with gold lenses are all perfectly in line with the air du temps. Audacity features once more on a pair of fashionable eyeglasses with curved metal frames embedded with fine pearls. With their subtly tinted lenses for a light UV protection, this latter design plays the hybrid card.