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Gucci announces its new Gift Giving campaign for the holiday season

Gucci is pleased to announce its 2018 Gift Giving campaign for the holiday season. Encompassing many different products, from jewellery to handbags, from shoes to fragrances, and from Décor to childrenswear, Gucci’s Gift Giving activity will be supported by extensive digital activity and a special film.
At the centre of the Gift Giving campaign is a new film by Petra Collins. It is shot in the magical setting of Le Roi, a cinema and dance hall in Turin (also known as the Sala da Ballo Lutrario – the Lutrario Ballroom), which opened in 1926 and the interior of which was redesigned by the Italian architect, designer and photographer Carlo Mollino in the 60’s. The video shows an extravagant and glitzy ball, a party at which the guests dance together, eat and drink, and count down to midnight, seeing the New Year in. The glamorous and nostalgic imagery is joyful and festive, perfectly expressing the spirit of the gift-giving season.
The Gucci App will feature exclusive interactive contents to engage customers and promote the spirit of gifting. A special Gucci Gift Box that reveals different virtual presents every day by shaking the mobile devices. Like an advent calendar, users will be able to discover different contents day-by-day and then purchase the products through gucci.com. A further section of the App gives users illustrated photobooth stickers of party paraphernalia – balloons, champagne glasses, hats, horns – as well as some Gucci accessories like bags and shoes, which they can apply to messages.
There is a large variety of seasonal smartphone wallpapers for users to decorate their devices.
As well as the special content on the Gucci App, an interactive seasonal catalogue will be available online, providing visitors to the gucci.com website with the opportunity to purchase gifts directly.

#GucciGift

Art Director: Christopher Simmonds
Photographer & Director: Petra Collins
Stylist: Jonathan Kaye
Hair: Alex Brownsell
Make Up: Niamh Quinn

Models:
Alexandra Kasperovich
Edwina Preston
Eliia Sopia Coggins
Julia Huang
Amelleah Thomas
Haytal Blackwood
EliBeidy Martinez
Tex Santos Shaw
William Valente
Dwight Hoogendijk
Matisse Rucko
Ryley Cole
Tom Atton Moore
Fisher Smith
Zeno Gorgels
Aaron Sirainen
Thiam Tamsirr

Street Casting / “Extras”: Midland

VIDEO MUSIC:

“TAKE ME HOME” Cher
(B. Esty / M. Aller)
© Rightsong Music Inc.
Su licenza di Warner Bros. Music Italy S.r.l.
(p) 1979 Universal Music Italia Srl

LOCATION:

Le Roi di Toni Campa & Luciana De Biase

LOEWE WILL RELEASE COLLECTION INSPIRED BY ICONIC SCOTTISH ARCHITECT FOR THE HOLIDAYS

LOEWE is proud to present a special seasonal collection inspired by the work of renowned architect and designer Charles Rennie Mackintosh (1868-1928).
Born in Glasgow, Mackintosh started designing posters and decorative objects at a young age. After joining an architecture firm in 1889, he developed a unique design idiom based on the forms and materials of traditional Scottish architecture. Known for the originality of his work and for undertaking all aspects of a commission —encompassing furniture and textiles— Mackintosh’s masterpieces include the Glasgow School of Art and the Blackie house, also in his hometown.
LOEWE is honouring the architect and designer with a full accessories line as well as ready-to-wear for men and women, all exploring his varied artistic production, from architecture and interior design to print techniques and everyday objects. True to the vast scope
of the designer’s work, LOEWE’s collection plays with various facets of the Mackintosh universe.
Standout items include a rose-covered Puzzle bag inspired by a stained-glass window and a version of LOEWE’s Hammock bag informed by another of the artist’s famous flower motifs. The Gate, the latest addition to LOEWE’s family of iconic bags, comes in a new practical top-handle variation and in an unprecedented Grid version evoking the master’s signature lattice designs.
The Mackintosh-inspired ready-to-wear range for men and women consists of dresses and knitwear, as well as shirts, jackets and trousers that recreate the spirit of their source in rich cashmeres, silks and mohairs and earthy rust and sand tones. Most strikingly, for the capsule, LOEWE transposed Mackintosh’s indelible botanical paintings onto luscious coats and blankets.
As is usual for LOEWE, the collection’s accessories showcase advanced leather craft techniques, from marquetry and layered stitching to meticulous see-through effects, all used to reproduce the sinuous lines and graphic elements Mackintosh was known for.
The LOEWE Mackintosh collection will arrive in stores in November and December 2018, just in time for the holiday season.

#LOEWE #LOEWEgifts

Sonia Rykiel - Generous Sweater

2018 marks the 50th anniversary of Sonia Rykiel – the first store was opened in May 1968 on Paris’ Left Bank, at the same time as the student protests which were to shake France and the world. To mark the half-century of these two essential events, Sonia Rykiel artistic director Julie De Libran has chosen to bring together a group of influential, international women around the house’s quintessential piece: the sweater. Julie De Libran and her guests have each created a limited edition sweater design, the proceeds of which will go to individual charities with a focus on helping women, chosen by each participant for a significant reason. Along with Julie de Libran, the group includes actresses Kirsten Dunst, Sofia Boutella and Kristin Scott Thomas, architect Kazuyo Sejima, model and activist Liya Kebede, artist and influencer Langley Fox and ballet dancer and artistic director of the Korean National Ballet Sue-Jin Kang.
“Sonia Rykiel has always been a fashion house creating designs by women, for women. In my work and in my personal life, I enjoy bringing together extraordinary women who inspire me. To mark the anniversary of the house and of a year which changed the social landscape in France, it was important for me to create a platform for expression that was also an opportunity to give something back to society,” states Julie de Libran. “Generous Sweaters has been a very rich experience and the occasion to learn and exchange with these outstanding women, all of whom have a strong connection to the Sonia Rykiel universe. They have all shown extraordinary commitment to the project and been so generous with their time and input. It has been a great exercise in female affirmation.” Among the charities chosen by the participants are La Maison des Femmes, Planned Parenthood, Ving, Hope & Home for Children, Le Refuge, Lemlem Foundation, Okaeri-Gohan Shokun and the Children’s Hospital of Seoul National University.
The choice of the sweater as the creative “blank page” for the project reflects the very first design that motivated Sonia Rykiel to launch her own fashion house. “The sweater was an obvious choice to pay homage to “the Queen of Knits” as Sonia was known. In our more casual era, the sweater is a quintessential piece that is warm, comfortable and versatile. This project was an inspiring opportunity to share with my guest designers the unique Rykiel knitwear savoir-faire,” says Julie de Libran.
The designs for the Generous Sweaters project will be available in a limited edition per design in Sonia Rykiel stores and online, from mid-October 2018.

Gucci Announces New DIY Collections

At the essence of Gucci’s philosophy, the DIY – Do It Yourself – personalisation service is born from the idea of self-expression where customers are invited to create customized Gucci items that reflect their personalities. An engaging way of allowing customers to express themselves, the Gucci DIY programme includes identical pieces for men and women, men’s tailoring, sneakers, and signature bag styles of the House, including the Dionysus, Sylvie and Ophidia. The offer is now expanded to knits, their styles interchangeable for men or women, and women’s outerwear, knits and tailoring.

The knitwear in the new DIY package comes in four base colours (green, blue, red and white), and the personalized detail is large letters that are intarsia-knitted into the garments. This makes them unique, as the customized decoration is incorporated into the knitted body, rather than being appliquéd through the use of patches. There are three styles interchangeable for men or women, all in 100% wool 3-gauge cable knit: a crew neck, a shawl collar bomber and a button-through cardigan. All styles feature stripes around the bottom, on the cuffs and on the sleeves, that reference the House Web stripe. On the crew neck the large letter is displayed on the front, while on the cardigan and the bomber, it appears on the back.

These knitted pieces come in specially designed packaging, decorated with “ABCDEFGUCCI”. The garment labels show this playful reference to the alphabet in gold text on a green background, with the interlocking GG motif, also in gold, and the blue-red-blue House Web stripe. These elements also characterise the packaging for the collection, comprising decorative cream boxes with black edging.

To celebrate the new Gucci DIY knits, six artists have recreated the styles inside works published on Gucci’s social media accounts and on gucci.com. The original works include Angela Deane’s friendly ghosts wearing the sweaters painted on top of winter scenes, Isabella Cotier’s portrait style illustrations, and artist and illustrator Marc Burkhardt’s richly detailed creations featuring a gorilla and a tiger with the knits. The collaboration follows an initiative earlier this year involving 12 artists and talents who interpreted the customizable Ophidia tote and Ace sneakers in works that connected their artistic style and individuality.

Gucci DIY’s new programme also includes exclusive women’s made to order pieces designed to be customized with initial patches. Leather jackets–a biker and bomber style–are also available as made-to-measure items and customers can lengthen or shorten the sleeves and jacket length. These leather statement pieces feature metal studs, rhinestones and multi-coloured hand-painted flowers, and can have a letter applied as a patch in gold thread on the chest (the bomber), or in red or gold thread on the left arm (the biker). Another biker jacket style, in black and white shiny, grainy leather, with hand painted dogs and multi-coloured rhinestones, is lined with a printed floral pattern on a cotton-linen fabric. This style reveals a large letter in either white or red thread, adorned with flowers, on its left arm.

Chunky cardigans with intarsia floral designs can have letters adorned with flowers hand-embroidered onto the garment. Lined, belted robes in either washed silk-satin or matt marocain, with all-over multi-coloured floral embroidery and contrast white piping, also feature a letter with floral decoration as a hand-embroidered addition on the centre back (the silk-satin model) or the breast pocket (the marocain). A letter with floral decoration can be hand-embroidered onto the breast pocket of a wool-mohair tailored jacket with matching flared trousers. A black and white tweed jacket with blue and red grosgrain trim and gold tiger head buttons, and matching skirt, is designed to feature a patch on its breast pocket made up of two small letters and a small bow—all embroidered with pearls and applied by hand.

A light tweed cardigan and matching skirt in hibiscus red or gardenia, with a blue-red-blue grosgrain House Web detail, can have a large letter in dark blue thread hand appliquéd to its upper left side. And finally, an ivory-base silver-sequinned tweed jacket with tiger-head buttons and black velvet edges and details, with a matching skirt, is adorned with a single letter patch in black micro sequins that can be hand-applied to the upper left side, above the pocket.

The ready-to-wear menswear DIY selection is also expanding to include new designs of decorated sweatshirts, hoodies, tailored jackets, bomber jackets (in silk duchesse or leather), and black stone-washed denim jackets. All can be customised with patches featuring initials, and a choice of linings (some plain, some patterned).

A special augmented reality app available in a select number of Gucci stores worldwide, and a sophisticated product configurator on gucci.com allow customers to imagine what their chosen Gucci DIY item will look like with their own design. The new Gucci DIY Collection is available on gucci.com and selected Gucci stores.

Prada introduces Sidonie, a new range of handbags

Sidonie is a new range of handbags presented during the Resort 2019 Fashion Show.

Characterized by its rounded shape, its double strap and contrasting colors, this new range takes inspiration from elements belonging to the Prada’s DNA: the style with rounded sides included in the SS2000 collection and the Cahier bag first presented during the FW2016 fashion show. A hint to the past with a …

Roberto Cavalli launches Lucky Logo Capsule Collection

November, 2018, Roberto Cavalli is pleased to announce launching Lucky Logo Capsule Collection, which follows Paul Surridge, Creative Director’s philosophy and aesthetic vision: “Respect the past, embrace the future”.

Printing is the highlight of this capsule collection. Exquisite and sophisticated Logo design can better interpret the attitude and joy of urban life. As one of the most representative animals of Roberto Cavalli, leopard becomes the protagonist of this capsule collection, which is enchanted with symbols of fortune like eye, palm tree, key and heart. Mirroring snakes uniting for an enchanted logo, embedded in a charming Tuscan flower bouquet, recalling the Florentine Roberto Cavalli roots, a logo state of enchantment.

Leopards, as one of the exotic and mythical felines living in a wild nature, is a beloved object in the brand history. The leopard has a vigorous and sharp character, counterbalanced by a wild elegance and a seductive fascination. The palm tree is associated with exotic landscape and becomes a symbol of fantastic escape from the urban environment. Eye with the heart of everlasting love is a protective and mystical sign for good fortune, across different cultures. Key favours the realization of personal dreams and love&live projects. Roberto Cavalli Firenze logo is printed with a circular layout and combined with 19 70 (1970), being the year when the Roberto Cavalli company was founded in Florence and embracing the various prints vividly.

The “mirror snake” RC logo stands for the brand’s monogram: It features the letter R inter-weaved with 2 sinuous snakes, reminding of the powerful identity of the House. The snake is the animal icon for Roberto Cavalli since ever. Across ages and different cultures, it is a symbol of mesmerizing temptation, sensuality, renovation, wisdom. The floral bouquet provides feminine, romantic touch, acting in a figurative and meaningful contraposition.

Women’s capsule collection offers t-shirt, t-shirt dress and sweater featuring either the Lucky Leopard graphic, or the Mirror Snake coiling a flowers bouquet, while men’s capsule collection offers t-shirt and sweater featuring the Lucky Leopard graphic. The colour selection of black, white, pink is more permeated with the vigor of youth and charm.

Roberto Cavalli Lucky Logo Capsule Collection is available at selected Roberto Cavalli flagship stores from November, 2019.

Maison Kitsuné introduces new « ACIDE Maison Kitsuné »

Maison Kitsuné introduces new « ACIDE Maison Kitsuné » fashion line with first « Debut » collection.
« ACIDE Maison Kitsuné » offers genderless arty designs emblazoned with a new signature logo, called the « ACIDE Fox ». Created by artist and illustrator Christina Zimpel, the emblematic fox logo takes a new shape, all in Zimpel’s distinctive style.
Blending the color sensibility of …

CHLOÉ INTRODUCES FESTIVE 2018

The light-hearted, luminous Chloé spirit dazzles for the end-of-year celebrations.

A curated selection of the Maison’s beloved accessories, like the Tess and Roy bucket, sit alongside captivating styles that embody freedom, style and femininity.

Embracing the season’s joyful mood, wintery shades combine with vibrant materials and candescent metallics to light up the night.

Maison Louis Vuitton - Gold Shoes

LV Archlight
For the Louis Vuitton 2019 Cruise collection, the LV Archlight sneaker’s iconic sole was revisited in a series of hybrid boots.
Freshly recast in futuristic matte gold, this sculptural sole takes on a distinctive volume and different textures. Its avant-gardist allure and architectural shape transform the boots in the Cruise
collection into veritable fashion statements.
In the …

The French fashion magazine Antidote has launched its eshop

The French fashion magazine Antidote has launched its eshop, with a first drop including garments belonging to its new clothing line Antidote Merch, which draws its inspiration from the new issue of the magazine’s theme : Excess. In order to celebrate its release, two different hoodies were created : “HYPERSENSITIVITY” and “SAFE ONLY”. They're available in brown, black, grey, sand, dark …

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