LA PERLA PRE-FALL 2017 CAMPAIGN
LA PERLA'S LATEST PRE FALL 2017 CAMPAIGN WITH KENDALL JENNER IN A POP ART BRITISH KALEIDOSCOPIC GARDEN
A surrealist garden full of gigantic begonias, colossal hibiscuses and unreal tulips came to life in the fantastic world imagined by Artistic Director Julia Haart. Drawing inspiration from Georgia O'Keeffe's and Peter Max's work, Julia Haart made appeal to her favorite artworks, from both …
LA PERLA'S LATEST PRE FALL 2017 CAMPAIGN WITH KENDALL JENNER IN A POP ART BRITISH KALEIDOSCOPIC GARDEN
A surrealist garden full of gigantic begonias, colossal hibiscuses and unreal tulips came to life in the fantastic world imagined by Artistic Director Julia Haart. Drawing inspiration from Georgia O'Keeffe's and Peter Max's work, Julia Haart made appeal to her favorite artworks, from both pop art and the modernist movement, to breathe her psychedelic creativity into the Pre-Fall 2017 campaign.
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LOUIS VUITTON - Celebrities at Cruise 2018 show in Kyoto, Japan
Kyoto, Japan, May 14th 2017
Nicolas Ghesquière presented today the Louis Vuitton Cruise 2018 collection in Kyoto at the Miho Museum in the presence of Michelle Williams, Jennifer Connelly, Sophie Turner, Isabelle Huppert, Riley Keough, Laura Harrier, Fan Bing Bing, Marina Foïs, Hidetoshi Nakata, Shioli Kutsuna, Mirai Yamamoto, Kansaï Yamamoto, Tang Yan, Janice Man and Urassaya Sperbund …
Kyoto, Japan, May 14th 2017
Nicolas Ghesquière presented today the Louis Vuitton Cruise 2018 collection in Kyoto at the Miho Museum in the presence of Michelle Williams, Jennifer Connelly, Sophie Turner, Isabelle Huppert, Riley Keough, Laura Harrier, Fan Bing Bing, Marina Foïs, Hidetoshi Nakata, Shioli Kutsuna, Mirai Yamamoto, Kansaï Yamamoto, Tang Yan, Janice Man and Urassaya Sperbund among other guests.
Actresses Rila Fukushima and Doona Bae have respectively opened and closed the show.
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24 SÈVRES LAUNCH - LVMH - LE BON MARCHÉ RIVE GAUCHE
With the launch of 24 Sèvres, Le Bon Marché Rive Gauche creates a new online shopping experience.
A nod to its mythical Parisian boutique on the 24 rue de Sèvres, Le Bon Marché designs a new online shopping experience as it launches its digital platform 24 Sèvres. Since 1852, Le Bon Marché Rive Gauche, the first department store to see the light of day in the world, has erected …
With the launch of 24 Sèvres, Le Bon Marché Rive Gauche creates a new online shopping experience.
A nod to its mythical Parisian boutique on the 24 rue de Sèvres, Le Bon Marché designs a new online shopping experience as it launches its digital platform 24 Sèvres. Since 1852, Le Bon Marché Rive Gauche, the first department store to see the light of day in the world, has erected shopping into a true lifestyle. With an edgy selection of the most beautiful objects, Le Bon Marché has always looked at the Parisian fashion with a piercingly sharp look.
Available at the beginning of June, in French and in English, 24 Sèvres will provide to its customers from all over the world, online and via its own iOS application, a Parisian take on women fashion and beauty.
24 Sèvres redefines the standards of online sale of luxury goods as it is the only platform to provide:
• An exclusive selection of 150 women luxury fashion brands, among which Louis Vuitton and Christian Dior;
• An edgy offer, embodying Paris’ spirit, fashion capital of the world;
• Innovative virtual shop windows that allow an immersive view of the products and represent the most accomplished and aesthetic online presentation in the market;
• A high quality customer service including, among others, shipping in more than 75 countries, click-and-collect in Le Bon Marché and the availability of a stylist team willing to share its expertise and to give advice on live video broadcast;
• Access to La Carte 24 Sèvres loyalty program online and in store.
« Our customers are greatly sophisticated and expect an ever growing level of creativity and innovation. The launch of 24 Sèvres enables us to offer them a highly original online experience that relies on the unique expertise of Le Bon Marché. The many Parisian and international customers that visit Le Bon Marché agreed on the incomparable atmosphere of this department store. From now on, with 24 Sèvres, our customers will be able to access to this universe, at any time and anywhere in the world », stated Bernard Arnault, CEO of LVMH.
« 24 Sèvres offers a unique online experience to our customers, relying on the impact of pictures and videos, nowadays essential to the digital. The time had come to offer a real visual merchandising experience online, an expertise that our Houses have always managed to provide perfectly in their stores », adds Ian Rogers, Digital Director of LVMH.
At the same time, 24 Sèvres will launch its first capsule collection thought up in collaboration with Le Bon Marché and 68 Parisian and international luxury Houses, among which Chloé, Givenchy, Loewe, Marni and Ferragamo. For this collection of 77 exclusive limited edition pieces, each House produced several versions of their most iconic pieces, most of them inviting a creative friend, a leading figure in art, cinema, music or Parisian lifestyle, to reinterpret artistically its DNA by customizing one or more pieces. Intertwining the know-how and authenticity of these great Houses to the creativity and modernity traditionally instilled by Le Bon Marché, this exclusive 24 Sèvres capsule will become the essential and long-awaited rendezvous on 24sevres.com just as in the Parisian department store.
This is a first in the fashion world: Parisian stylists of the 24 Sèvres website will provide on live video broadcast bespoke pieces of advice to the clients who want them. On the iOS 24 Sèvres application, it will be possible to carry out the virtual visit while talking to the stylists. Exploring the new possibilities of e-commerce, 24 Sèvres launches also its Style Bot on Facebook Messenger.
Entirely « made in Paris », 24 Sèvres is also the story of businessmen that gathered, in order to conceive and develop the website and the application, a community of sixty experts in digital, retail and fashion, moved by a start-up spirit and a great attention to detail and French art de vivre.
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PIERRE HARDY x APARTAMENTO
In addition to its main seasonal collection, Pierre Hardy unveils his very first edition of the ATELIER collection during the Spring-Summer 2017 Fashion Week. This condensed collection – with no more than 11 models – demonstrates a desire for experimentation and extreme creativity. Manufactured entirely in Italy, the ATELIER models are the fruit of craftsmanship and avant garde. Like a …
In addition to its main seasonal collection, Pierre Hardy unveils his very first edition of the ATELIER collection during the Spring-Summer 2017 Fashion Week. This condensed collection – with no more than 11 models – demonstrates a desire for experimentation and extreme creativity. Manufactured entirely in Italy, the ATELIER models are the fruit of craftsmanship and avant garde. Like a “laboratory” for new ideas, this collection provides a creative and technical journey where architecture meets design.
Inspired by the history of Italian design, this collection refers to the Studio Alchimia which contributed to the emergence of the Memphis group. True to the unleashed vision of object conception, a playful and undisciplined air surrounds these pieces. They oscillate between graphic abstraction and colourful excesses. Sensual but subversive, these models illustrate the feminine standards: a flower transforme into a 3D printed abstract flower saturated by a neon strappy lace.
The lines are bold such as the thick and curved heel, called “Memphis”, who seems to proudly puff out its chest. From the pennies – a reference to the Pop Art movement – to the flower cloud shaped buckles; these playful ornaments adorn the models of the ATELIER collection.
A contrast between overlays and hollow spaces; a game of collage, craft and offset: these visual experimentations divert the majestic refinement from the classical shapes. This capricious luxury of random material intuitively operates as a flow-of-consciousness creation where instinct rules.
APARTAMENTO COLLABORATION
To celebrate this launch, Pierre Hardy decided to collaborate with the founders of a leading edge Spanish design magazine, Apartamento. The Artistic Directors Omar Sosa and Marco Verlardi and the photographer Nacho Alegre imagined a series of images recreating the models in their reference frame.
The shoes are staged around objects and shapes on which the models used for designing and manufacturing the models. The background work of raw materials gives an almost explosive quality to the highly sophisticated models - creating a visual dialogue between container and content, subject and object, inspiration and results.
Photography Nacho Alegre
Art Direction: Apartamento Magazine
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CHANEL IN SAINT-TROPEZ
By TAGWALK
For the last eight years, CHANEL has been installing from April to October its ephemeral shop with personal and refined decoration in the mythical village of Saint-Tropez. For the seventh consecutive year, it is in the private mansion La Mistralée that welcomes the House and is it transformed once again.
This season, Paris makes a stopover in the famous marina. The Parisian façades, …
For the last eight years, CHANEL has been installing from April to October its ephemeral shop with personal and refined decoration in the mythical village of Saint-Tropez. For the seventh consecutive year, it is in the private mansion La Mistralée that welcomes the House and is it transformed once again.
This season, Paris makes a stopover in the famous marina. The Parisian façades, particularly those of the Ritz Paris, invite the interior of the shop in a luxurious harmony and shape each room. On the ground, the matt beige stone traces a sober line. Some sections of oblique walls break the strict geometry of this space. White niches with a black background, like closed windows illuminated by LEDs, are integrated into the walls and serve as frames for the accessories of the season. Stone monoliths emerge from the ground and present the bags and shoes, the Coco Crush jewelery collection as well as the latest J12 and BOY ∙ FRIEND watchmaking creations. A selection of Haute Joaillerie will also be presented in July and August.
In the famous glass roof, the beige stone floor has a square carpet of red bricks, a nod to some Parisian buildings. A false ceiling of bricks echoes it. Once again, the exterior invites itself inside, shaking the traditional codes of the shops. A long linear 22 meter long suspended ceiling shows the Ready-to-Wear pieces.
This particular red brick also covers the pool house. No less than ten thousand bricks were necessary to realize it. They are staggered and sealed in a pink beige cement and form an elegant mashrabi. Inside, surrounded by the walls of stone walls laid diagonally, CHANEL has recreated a real luxury dressing tailor-made. An invitation to feel at home, in complete privacy, at the time of choosing his outfit of the day or the evening.
The garden is a haven of peace. A small terrace is flowered with cacti in terracotta pots. The pool is tiled with beige travertine. Chairs and deckchairs in copper and chocolate leather invite relaxation and enjoy a lemonade on small tables with industrial aesthetics.
The new ephemeral shop of Saint-Tropez will be open from April 22 to October 2, 2017
1, avenue du General Leclerc 83990 Saint-Tropez, France +33494490747
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