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Prada RESORT 20 advertising campaign

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Campaña / Casa - 11/13/19

A celebration of the preciousness of the everyday, an expression of the style of life, a piece of now. No longer a static, distanced image viewed through the lens of the page or the computer screen, the Prada 2020 Resort campaign is integrated into everyday life, subverting convention by breaking down those barriers. It debuts idiosyncratically, not only on the pages of magazines but as something to be experienced, to be lived. Starting from November 14th, tactile paper images wrap fragrant bouquets at florists in key cities around the globe – London, Milan, Moscow, New York, Paris, Shanghai, Tokyo - at points unexpected, unknown, unanticipated. Everyday places filled with beauty, romance, poetry and stories.



Credits:
Photography by Keizo Kitajima and Drew Vickers
Models: Freja Beha Erichsen, Sara Blomqvist, Lexi Boling, Yang Hao, Stella Jones, Xiao Wen Ju, Xara Maria, Freek Men, Vik Nahishakiye, Ashley Radjarame, Kyla Ramsay, Toni Smith and Qun Y.

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