Bottega Veneta introduces The Invisible Store

Bottega Veneta introduces The Invisible Store, a new pop-up concept at Plaza 66 in the heart of Shanghai open from 1st July – 19th July 2020
While all brands attempt to be as visible as possible, we will reveal an almost invisible installation reflecting the surrounding. Bottega Veneta needs no logo, echoing values of subtlety and self-confidence.
The space transcends the idea of physical limitation, reflecting the true essence of Bottega Veneta. Discretion, sensuality, joy.
Subverting the idea of perception, the tension between the seen and unseen is realised in magnificent form. Rebelling from a world of loud and visible branding, the made-you-look-twice facade goes almost entirely unseen, camouflaged by the reflections of logoed windows and signs inside the luxury mall’s atrium.
Inside, reflective surfaces toy with light and space in a journey of optical illusion.
Measuring over 100 square meters, the pop-up store showcases a selection of pieces from the Pre Fall 2020 collection for both men and women including ready-to-wear, bags, small leather goods, shoes, jewellery and eyewear.
To celebrate the launch of The Invisible Store, Bottega Veneta will host a party on July 3rd at Plaza 66.