HEAD OF PRESS - email@example.com
BELLA FREUD LONDON
49 CHILTERN STREET
W1U 6LX LONDON
T: +44 (0) 20 7935 0777
Bella Freud is recognised the world over as a master of upmarket irreverence. Her eponymous and instantly recognisable label has come to signify an intellectual playfulness that has ignited a global conversation about fashion and identity. Bella is a storyteller who uses style as her vehicle. Controversy and innovation are hardwired into her DNA: the artistic trailblasing of her father, the artist Lucian, the psychoanalytic pioneering of her great grandfather Sigmund, are subtly woven through her work. Bella’s ‘Word’ jumpers are world famous and have a remarkably devoted following. Worn by celebrated style luminaries including Kate Moss, Keith Richards, Laura Bailey, Aaron Taylor-Johnson, Jane Fonda and Eddie Redmayne, they are the embodiment of her preoccupation with appropriating serious ideas about the subconscious into a playful fashion context. The launch of her first standalone boutique, in the style hub of Marylebone’s Chiltern Street, has seen her knitwear, tailored suits and subversively demure dresses gain a true cult following.