Campagne / Maison - 7/2/20
One year after Bianco Sunnei - the urban regeneration project unveiled for the Spring Summer 2020 Collection - Loris Messina and Simone Rizzo set the brand into a new space that merges reality with the virtual world. Coming as the first part of the Spring Summer
2021 collection to be presented, SUNNEI Canvas is composed by a selection of the brand’s signature pieces in total white: just like plain canvases, these items are conceived to be customised and developed with selected stores worldwide.
The value of the collaboration finds its meaning in a renewed one-to-one relationship between the brand and its partners, with whom one-of-a-kind collections will be co-created along with tailored contents.
An online platform - accessible through password only - is the virtual space hosting the collection thanks to 3D engineering and a refined customisation technology. Features such as shapes, fits and fabrics can be modified digitally. On screen the appearance of clothing and accessories will change according to the visitors’ choice as a preview of the final outcome. Working on the juxtaposition between real life and virtual experience, the brand developed - in collaboration with the Milan based studio PEZZO DI STUDIO - male and female avatars with human- like features and a 100% SUNNEI aesthetic.
A series of short video stories translates the brand’s lexicon into a visual journey that introduces the platform to its community while the access will be allowed to only selected stores and press. Real situations turn into surreal moments where the characters’ actions recall a dream-like nostalgia. Starting from a deep introspection and analysis on the brand’s signature styles - a range of carry- over, timeless pieces freezes the brand’s view on basic, essential shapes. An accurate research on fabrics, materials, colours and details defines the customisation process, which moves from the notion of functionality, substance and quality. Boundaries between male and female features are often surpassed in order to provide a unisex, comprehensive view on SUNNEI aesthetic on both ready-to-wear pieces and accessories. A sample collection of plain white pieces comes as the concrete expression of the Canvas original concept.
This latest project aims to become an on-going, parallel side of the brand’s world whose first step is SUNNEI CANVAS. The namesake collection will be launched on the 15th of July - as part of Milan Digital Fashion Week - day when the buyers’ platform will go online as well. In September, a second part of the collection will follow: being its complementary side this section will focus on experimentation and art.
2021 collection to be presented, SUNNEI Canvas is composed by a selection of the brand’s signature pieces in total white: just like plain canvases, these items are conceived to be customised and developed with selected stores worldwide.
The value of the collaboration finds its meaning in a renewed one-to-one relationship between the brand and its partners, with whom one-of-a-kind collections will be co-created along with tailored contents.
An online platform - accessible through password only - is the virtual space hosting the collection thanks to 3D engineering and a refined customisation technology. Features such as shapes, fits and fabrics can be modified digitally. On screen the appearance of clothing and accessories will change according to the visitors’ choice as a preview of the final outcome. Working on the juxtaposition between real life and virtual experience, the brand developed - in collaboration with the Milan based studio PEZZO DI STUDIO - male and female avatars with human- like features and a 100% SUNNEI aesthetic.
A series of short video stories translates the brand’s lexicon into a visual journey that introduces the platform to its community while the access will be allowed to only selected stores and press. Real situations turn into surreal moments where the characters’ actions recall a dream-like nostalgia. Starting from a deep introspection and analysis on the brand’s signature styles - a range of carry- over, timeless pieces freezes the brand’s view on basic, essential shapes. An accurate research on fabrics, materials, colours and details defines the customisation process, which moves from the notion of functionality, substance and quality. Boundaries between male and female features are often surpassed in order to provide a unisex, comprehensive view on SUNNEI aesthetic on both ready-to-wear pieces and accessories. A sample collection of plain white pieces comes as the concrete expression of the Canvas original concept.
This latest project aims to become an on-going, parallel side of the brand’s world whose first step is SUNNEI CANVAS. The namesake collection will be launched on the 15th of July - as part of Milan Digital Fashion Week - day when the buyers’ platform will go online as well. In September, a second part of the collection will follow: being its complementary side this section will focus on experimentation and art.
Designer:
Sunnei
PARTAGER
