Collaborazione / Eventi / Casa - 7/1/20
MATCHESFASHION announces a unique partnership with Moncler Genius. The latest collection by 7 Moncler Fragment Hiroshi Fujiwara will launch across two continents via a live event with two very special sets by DJs based in London and Tokyo – Benji B and
Licaxxx.
- Digital flyers will pre-promote the event across MATCHESFASHION marketing and social channels
- London-based Benji B set begins at 6pm GMT on @matches_man
- Tokyo-based Licaxxx takes over at 6.30pm GMT via the Moncler social channels
- Each set will be available on IGTV on both @matches_man and @moncler Instagram
‘It makes absolute sense to launch Moncler Genius Fragment with a digital experience given Fragment founder Hiroshi Fujiwara’s heritage. We first launched the collection two years ago with a gig in a renaissance museum and now these special DJ sets can be experienced globally. Projects like these create excitement for the brand and fully engage our customers in a unique and innovative way.’
Damien Paul, head of menswear at MATCHESFASHION
7 Moncler Fragment Hiroshi Fujiwara will launch with MATCHESFASHION exclusively to coincide with the event, and features vintage, military, urban and tech references tweaked with the keen sensibility of a unique cultural agitator. He chooses mysterious slogans, this season FRAGMENT LOVES MOUNTAIN, and uses this across clean functional pieces for maximum impact. The collection also displays the cover art from Kool & the Gang’s Spirit of the Boogie. The collection is almost entirely in black with flashes of yellow, green and blue, and mixes fabrications including technical nylon, herringbone, flannels and wool.
The digital experience launches 2 nd July at 6pm GMT and can be accessed live on Instagram @matches_man or via: https://www.instagram.com/matches_man/channel/
The gig will also be available on @matches_man IGTV
Licaxxx.
- Digital flyers will pre-promote the event across MATCHESFASHION marketing and social channels
- London-based Benji B set begins at 6pm GMT on @matches_man
- Tokyo-based Licaxxx takes over at 6.30pm GMT via the Moncler social channels
- Each set will be available on IGTV on both @matches_man and @moncler Instagram
‘It makes absolute sense to launch Moncler Genius Fragment with a digital experience given Fragment founder Hiroshi Fujiwara’s heritage. We first launched the collection two years ago with a gig in a renaissance museum and now these special DJ sets can be experienced globally. Projects like these create excitement for the brand and fully engage our customers in a unique and innovative way.’
Damien Paul, head of menswear at MATCHESFASHION
7 Moncler Fragment Hiroshi Fujiwara will launch with MATCHESFASHION exclusively to coincide with the event, and features vintage, military, urban and tech references tweaked with the keen sensibility of a unique cultural agitator. He chooses mysterious slogans, this season FRAGMENT LOVES MOUNTAIN, and uses this across clean functional pieces for maximum impact. The collection also displays the cover art from Kool & the Gang’s Spirit of the Boogie. The collection is almost entirely in black with flashes of yellow, green and blue, and mixes fabrications including technical nylon, herringbone, flannels and wool.
The digital experience launches 2 nd July at 6pm GMT and can be accessed live on Instagram @matches_man or via: https://www.instagram.com/matches_man/channel/
The gig will also be available on @matches_man IGTV
Designer:
7 Moncler Fragment Hiroshi Fujiwara
CONDIVIDERE
