Opening Ceremony LA, NY
Maryam Nasir Zadeh NY
Super YAYA is a project of ongoing study and research related to West African culture and textiles.
After graduating from Central Saint Martins’s womenswear program, the Lebanese-born, Côte d’Ivoire–raised creative returned home to launch her brand in 2015.
As a fourth-generation member of a Lebanese immigrant family in West Africa, Beydoun felt at once immersed in and apart from the culture, and sought to create a forward-thinking line that locals would feel proud to wear.
Most of the fabrics used to create the collections are handpicked, hand dyed, printed in Cote d'Ivoire before being manipulated and transformed in house in Beirut.