活动 / 时装品牌 - 10/14/21
Endlessly taking inspiration from the streets of the world, Isabel unveils a new concept, custom-tailored for Shanghai. “Isabel Marant Hits the Streets”, the first major event and first runway show of the brand outside of Paris, launches on October 13th in the very heart of the Chinese megacity.
This innovative and exclusive event format, at the crossroads of a party, a festival and a fashion show, takes up quarters in a 2000 sqm space, transformed into a miniature reproduction of the metropolis for the occasion.
The venue celebrates Shanghai, its colors, effervescence and lights, its people and their lifestyle. This cosmopolitan decor, made out of brick walls, hidden doors, street food stalls and neon lights, is dotted with the emblematic street lamps of Paris and the storefront of one of its numerous bakeries, in a nod to Isabel Marant’s roots.
300 guests are offered a unique immersion into the energetic universe of Isabel Marant through four hours of spectacle. Kicking off the evening, a dance performance plays out along the sidewalks and up to the top of the imaginary buildings, followed by a runway show featuring the Isabel Marant Fall Winter 2021 collection, revisited especially for the event.
On the catwalk, models walking with hands in their pockets embody Isabel’s signature Parisian allure, crafted for the streets. Women’s and men’s looks, intertwining casual and refined genres, reveal layerings of floral patterns and technical fabrics, romanticism and radicalism, day and night. A capsule in collaboration with Chinese artist He Han, showcases emblematic pieces from the Isabel Marant wardrobe reinterpreted with two new patterns - including a limited edition of the Balskee, the iconic wedge sneakers.
The runway collection and a selection of exclusive pieces, land in a dedicated Isabel Marant pop-up store right after the end of the show. The experience continues online with the launch of a WeChat shop and a series of digital experiences.
THE “ISABEL MARANT HITS THE STREETS” EVENT TOOK PLACE ON OCTOBER 13TH 2021 AT THE E-SPORT CULTURE CENTER OF SHANGHAI.
This innovative and exclusive event format, at the crossroads of a party, a festival and a fashion show, takes up quarters in a 2000 sqm space, transformed into a miniature reproduction of the metropolis for the occasion.
The venue celebrates Shanghai, its colors, effervescence and lights, its people and their lifestyle. This cosmopolitan decor, made out of brick walls, hidden doors, street food stalls and neon lights, is dotted with the emblematic street lamps of Paris and the storefront of one of its numerous bakeries, in a nod to Isabel Marant’s roots.
300 guests are offered a unique immersion into the energetic universe of Isabel Marant through four hours of spectacle. Kicking off the evening, a dance performance plays out along the sidewalks and up to the top of the imaginary buildings, followed by a runway show featuring the Isabel Marant Fall Winter 2021 collection, revisited especially for the event.
On the catwalk, models walking with hands in their pockets embody Isabel’s signature Parisian allure, crafted for the streets. Women’s and men’s looks, intertwining casual and refined genres, reveal layerings of floral patterns and technical fabrics, romanticism and radicalism, day and night. A capsule in collaboration with Chinese artist He Han, showcases emblematic pieces from the Isabel Marant wardrobe reinterpreted with two new patterns - including a limited edition of the Balskee, the iconic wedge sneakers.
The runway collection and a selection of exclusive pieces, land in a dedicated Isabel Marant pop-up store right after the end of the show. The experience continues online with the launch of a WeChat shop and a series of digital experiences.
THE “ISABEL MARANT HITS THE STREETS” EVENT TOOK PLACE ON OCTOBER 13TH 2021 AT THE E-SPORT CULTURE CENTER OF SHANGHAI.
Designer:
Isabel Marant
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