Sies Marjan and AMO Launch Limited Edition Capsule Collection in Celebration of the exhibition ‘Countryside, The Future’ at the Solomon R. Guggenheim Museum

Sies Marjan and AMO announce the launch of a limited-edition capsule collection in celebration of ‘Countryside, The Future’. The exhibition, by Dutch architect, architectural theorist, and urbanist Rem Koolhaas, sponsored in part by Sies Marjan, explores remote and wild landscapes, shifting the focus of conversation from urban to rural ecology.
The capsule collection, created for the Guggenheim Store, isimagined through the lens of both the AMO collective and Sies Marjan’s creative director, Sander Lak. Lak shares, “Following our runway collection, we wanted to create something collaborative and accessible with AMO to celebrate the launch of the exhibition. The capsule is the final result of our work together.”
The capsule consists of select merchandise including clothing, a blanket, scarves, a tote bag, and umbrellas that were inspired by the concept of shopping the gift shop. Prints are either inspired by the exhibit and re- interpreted by Lak or directly pulled from the exhibit itself. In addition to the offering, a limited-edition Drenthe Heath Pillow by Claudy Jongstra in partnership with Maharam was created to celebrate this partnership. The ideas are inspired by reverence for the countryside and a simultaneous need to protect oneself from the elements.
Sies Marjan is honored to be a partial sponsor in this exhibition. Lak adds, “It was an incredible experience to meet with Rem and collaborate with him and AMO. I love that we created items that anyone who loves his work can obtain.”
The capsule collection is available on Siesmarjan.com, Ssense.com, and at the Guggenheim Store, (www.guggenheimstore.org) for a limited time ranging from $35 - $245. The Drenthe Heath pillow by Claudy Jongstra is available on 1stdibs.com.