Collaboration - 5/2/24
Featuring black and red designs, the new collection promises to quicken the hearts of fans of the Rio de Janeiro team.
FARM Rio, Adidas, and Flamengo reunite for a new edition of the partnership that set hearts racing. In this latest release, the brands bring fresh offerings for those who carry their love for the Rio's team as a lifestyle, with the three icons coming together once again to create memories of affection and football.
In 2015, the partnership introduced three t-shirts that became a national passion and even collector's items. Nearly 10 years later, the new release comes in three exclusive prints and various designs. T-shirts, dresses, slippers, sandals, shorts, and jackets celebrate the team's black and red colors. With the theme "Flamengo is a matter of tradition," the campaign invited grandmother and granddaughter fans to showcase the products, through a lovely photo shoot, they bring the energy and emotion of Rio's streets on game days, a spirit that spans generations and highlights this partnership that has become a classic.
"The first collection from Adidas and FARM Rio with Flamengo was an absolute success and, to this day, is the desire of our fans. We are very excited for this second wave, and we are sure that these pieces will be part of the daily lives of Flamengo fans who want to show their love for the club with great style," celebrated Gustavo Oliveira, vice president of Communication and Marketing for the club. The new collection is part of the celebration of FARM and Adidas's 10-year anniversary, which will feature various drops throughout 2024. FARM's original prints and the world's most famous three stripes celebrate unique creations over the decade, merging Brazilian colorfulness with urban energy.
After releasing the "The Sun" drop, which captures the essence of summer days, it's now Flamengo's turn to join the celebration with products for those who want to ensure their lucky look adorned with FARM and Adidas.
The FARM + Adidas + Flamengo Team products will be available starting April 16 on the website, app, and selected FARM stores in Rio de Janeiro, São Paulo, Bahia, Distrito Federal, Minas Gerais, as well as globally in Europe, in addition to the official stores and website of Adidas and Flamengo Team.
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