Campaign - 5/13/24
Launching on May 10th, 2024, a campaign photographed by Mario Sorrenti showcases the Balenciaga Rodeo Bag, an instant icon named for the world-famous intersection of luxury and fashion, Rodeo Drive in Beverly Hills.
The series features Balenciaga brand ambassador and Australian-American actress Nicole Kidman, Chinese actress and singer Yang Chaoyue, and American model Amelia Gray. Their individuality is on display, set against a soft grey field in striking portraits.
The Balenciaga Rodeo Bag is crafted in exquisite calfskin with a matte finish. Its one-of-a-kind construction and versatile closure options effect a relaxed attitude. Pre-worn pleats, softened piping, and raw edges call to mind a favorite item worn daily, or an heirloom passed between generations.
Included in the campaign are a selection of charms that are individually added for customization and differentiation purposes. The decorations or their absence imbue each Rodeo Bag with its own unique personality, complementing its wearer’s.
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