TOMMY HILFIGER ANNOUNCES DAMSON IDRIS AS MENSWEAR  BRAND AMBASSADOR

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces rising star of Hollywood and new icon of style Damson Idris as brand ambassador for Menswear. Breaking conventions and elevating the collaboration experience, the announcement was made with a disruptive partnership
activation at the Las Vegas Grand Prix weekend on November 16-18, 2023. Building on a legacy of partnering with pioneers and icons in the world of entertainment, the collaboration will see Damson Idris focus his energy on bringing his drive, effortless style and limitless ambition to TOMMY HILFIGER’s Classic American Cool.

“Formula 1™️ and a partnership with a rising star of Hollywood – we've been living in the fast lane this weekend.” says Tommy Hilfiger. “I’ve always been inspired by pop culture and driven by the boundless opportunities of merging fashion and entertainment. Damson Idris is an icon of today and tomorrow, and we are thrilled to hit the accelerator on this partnership.”  

“Tommy Hilfiger is a true gentleman and icon of American fashion”, said Damson Idris. “Our passion for motorsport is mirrored in our attitude to style. I believe by working together in the space between fashion and entertainment we can set a new standard in contemporary partnerships, creating iconic moments on the track and beyond.”

Marking the latest chapter in TOMMY HILFIGER’s proud history of fusing fashion, sport and entertainment, Mr. Tommy Hilfiger announced the partnership in Vegas while hosting the ultimate Gents’ Weekend. Celebrating the news in style, Tommy Hilfiger invited Damson Idris and a group of his friends including actors Kola Bokinni and Tosin Cole, as well as musician A-Star, to enjoy exclusive experiences while wearing the TOMMY HILFIGER menswear range, unveiling a new elevated casual side of the collections.

Damson Idris wore pieces from the TOMMY HILFIGER Fall and Winter Pre-Spring collections which bring a sporty feel to the brand’s Classic American Cool. Weekend styling blended casual and tailored aesthetics, drawing inspiration from the glamorous Vegas entertainers of the ‘60s.

Fueled by their shared passion for Formula 1™️, Tommy Hilfiger will sponsor Damson Idris’ forthcoming film, APXGP. Hailing from producer Jerry Bruckheimer and director Joseph Kosinsky, the highly anticipated racing feature stars Brad Pitt as a former driver returning to Formula 1™️, with Idris playing his teammate on the fictional APXGP team. The car featuring prominently in the motion picture will showcase the iconic TOMMY HILFIGER flag logo on the halo, front and side, as well as on driver kit and uniforms. 

Since its inception in 1985, the TOMMY HILFIGER brand has been a leader in celebrity partnership, associating with modern-day icons in entertainment and sport including Shawn Mendes, Lewis Hamilton, Gigi Hadid, Zendaya, Thierry Henry, Rafael Nadal and Kim Soo-Hyun. With a unique history in Formula 1™️, Tommy Hilfiger has collaborated with teams since the ‘90s, and sponsors the Mercedes-AMG Petronas F1™ Team to this day.  

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @DamsonIdris.