Collaborazione - 5/3/24
DESTINATION ZIMMERMANN X LE BON MARCHÉ
Paris, France: Renowned Parisian department store, Le Bon Marché will welcome Luxury Australian Fashion brand Zimmermann for a four month residency from April - August 2024, taking over an expansive 300sqm on its second floor with an exclusive summer concept space.
The multi-sensorial oasis will allow customers to experience the fashion house like never before; transporting visitors to an alternate dreamscape inspired by Zimmermann’s eternal holiday mindset. Part installation; part digital technology; the innovative retail concept provides endless opportunities to surprise and delight customers as they discover the world of Zimmermann. With an extensive ready-to-wear capsule collection and lifestyle souvenirs, exclusive to Le Bon Marché, the interactive space is completely shoppable and will also showcase Zimmermann’s Spring Summer 24 RTW; essential Denim and Accessories ranges and Summerland capsule - a resort-focused wardrobe offering for the destination-bound shopper.
A GATEWAY TO ESCAPISM IN THE HEART OF PARIS
On the second floor of the iconic Le Bon Marché; step through the narrowed annexe opening marked by rippled metal, and organic walls to reveal a beach club like you’ve never experienced. With that Zimmermann je ne sais quoi; no detail has been spared in creating a new world of unlimited freedom. Curated to leave the busyness of urban living behind, and instead, impart the feeling of a deep exhale before being enveloped by that true holiday feeling - golden light, and warm breeze included. Allow your mind to wander as you explore the different rooms influenced by classic summer cues and the Australian beach aesthetic with a twist. Rock textures, organic shapes and soft sand carpets provide a natural base palette. The spatial design draws inspiration from the runway collection’s texture, prints and movement seen in rippled glass, digital water moments, flowing fabrics, and curved walls throwing long shadows for a soft contrast.
Abstract sculptural cactus and plant life from soft fabrics and fluffy finishes create an alternate world, set between dream and reality. Experience a complete immersion with a soundscape of soft waves rolling in, fish gently moving through the water, shells crunching underfoot and distant birds in chorus.
THAT HOLIDAY FEELING
At the centre of Zimmermann’s concept space, discover the exclusive Le Bon Marché capsule. A complete collection of ready-to-wear looks designed as the ultimate European summer wardrobe that are flattering, flowing and free. Favourite silhouettes in new prints and fabrics feature tiered skirts, breezy sleeves, sweeping hemlines, chic swimsuits and relaxed tailored sets in natural fabrics like linen, cotton organza and lace. Pareos, hats and scarfs in muted tropical prints round out the exclusive RTW offering.
The Zimmermann x Le Bon Marché residency is also the home for Zimmermann’s newest product offering extending into lifestyle and accoutrements offering napkins, fans, playing cards, notebooks and posters with a limited edition print perfect for gifting, or travel memorabilia. Exclusive collaborations with like minded brands, Trudon candles and Standard Procedure SPF will be available at the Zimmermann x Le Bon Marché space only.
Spring Summer 24 RTW; essential Denim, Accessories ranges including eyewear and jewellery; and Summerland capsule - a resort- focused wardrobe offering for the destination-bound shopper will also be available to showcase the full Zimmermann world, and ensure there is something for everyone.
A DEEP EXHALE
Visitors will discover pockets of peace as they browse, entering an immersive space that forgets time, and instead encourages you to unwind and feel inspired.The curved room utilises digital technology, sound and lighting techniques and clever visual merchandising to flood the senses and transport you to a beachside holiday.
The evolving activation space will change over the duration of the residency; with three distinct experiences inspired by reflective shores, sunset birds and underwater immersion providing a reason to return to the space over and over again. A photobooth allows guests to take their own images with a choice of beach-scene backgrounds, transporting guests to their own hazy holiday daydream, with a visual effect achieving a similar feel to Zimmermann’s dreamy campaign shoots.
CONDIVIDERE
