Événements / Maison - 11/18/21
LOEWE is pleased to announce the reopening of its Paris flagship store on Avenue Montaigne, one of the city’s most sought-after locations and a global destination for fashion.
For the new store, LOEWE takes a neutral and clean approach to the reimagining of the 211sqm space, which expands upwards, creating a double-height ceiling.
An open black façade confers a bold and chic character to the widened entrance, whilst the interior is bathed in natural light with intimate spaces throughout. Wood, rock and metal artisans from around the world have been involved in the construction and key elements include concrete floors and walls alongside handmade maple ceiling slats.
A Georgian-style spiral staircase made from Campaspero stone winds up through the space offering an elegant, architectural detail and establishing a link with CASA LOEWE Madrid, London and Ginza.
Renovated with a focus on sustainable design, materials including brass and turned iron create a stark contrast with the concrete wall furniture and shelves. Closely attuned to the central product displays—built from concrete, glass and wood—typical LOEWE podiums, filled with everyday objects, will be interspersed throughout the store along with podiums, built from clay, concrete, burnt wood and artisanal Spanish ceramic in blue, pink, green, white and a new accent colour, red.
Art has always been central to the LOEWE interior retail concept and the Avenue Montaigne store displays a selection of works by international artists. These include a large painting, Fell Into The Sun 1 (2020) by American artist Walter Price whose practice treads the fine line between figuration and abstraction, and Two Standing Figures (1948-49) by 20th-century British artist Henry Moore. Also on view are Chōtō (2017), a stoneware sculpture by Japanese artist Takayuki Sakiyama and several works by Cape Town-based artist Zizipho Poswa alongside Paintings 1926-1952 by Surrealist Spanish artist Maruja Mallo. Three ceramic works by Pablo Picasso, Visage de femme (1953), Hibou Mate (1955) and Chouetton (1952) are shown along with a work by British artist Hilary Lloyd, whose practice centres around the production of films and videos. Also featured in the store are Untitled (2020), an acrylic on stretched canvas work by Puerto Rico-based artist Zilia Sánchez, and Genta Ishizuka’s Surface Tactility 11, which won him the 2019 edition of the LOEWE Foundation Craft Prize.
Complementing the art is a selection of furniture, including wool rugs based on designs by John Allen, Gerrit Thomas Rietveld’s Utrecht chairs, and a wooden bench by LOEWE FOUNDATION Craft Prize 2019 finalists, Jim Partridge and Liz Walmsley.
A coffee table by Axel Vervoordt and a range of antique Martini tables displayed alongside a George Nakashima arch chair, add an elegant touch to the store.
The shop showcases the full range of men’s and women’s ready-to-wear, bags, small leather goods, soft accessories, eyewear and jewellery.
For the new store, LOEWE takes a neutral and clean approach to the reimagining of the 211sqm space, which expands upwards, creating a double-height ceiling.
An open black façade confers a bold and chic character to the widened entrance, whilst the interior is bathed in natural light with intimate spaces throughout. Wood, rock and metal artisans from around the world have been involved in the construction and key elements include concrete floors and walls alongside handmade maple ceiling slats.
A Georgian-style spiral staircase made from Campaspero stone winds up through the space offering an elegant, architectural detail and establishing a link with CASA LOEWE Madrid, London and Ginza.
Renovated with a focus on sustainable design, materials including brass and turned iron create a stark contrast with the concrete wall furniture and shelves. Closely attuned to the central product displays—built from concrete, glass and wood—typical LOEWE podiums, filled with everyday objects, will be interspersed throughout the store along with podiums, built from clay, concrete, burnt wood and artisanal Spanish ceramic in blue, pink, green, white and a new accent colour, red.
Art has always been central to the LOEWE interior retail concept and the Avenue Montaigne store displays a selection of works by international artists. These include a large painting, Fell Into The Sun 1 (2020) by American artist Walter Price whose practice treads the fine line between figuration and abstraction, and Two Standing Figures (1948-49) by 20th-century British artist Henry Moore. Also on view are Chōtō (2017), a stoneware sculpture by Japanese artist Takayuki Sakiyama and several works by Cape Town-based artist Zizipho Poswa alongside Paintings 1926-1952 by Surrealist Spanish artist Maruja Mallo. Three ceramic works by Pablo Picasso, Visage de femme (1953), Hibou Mate (1955) and Chouetton (1952) are shown along with a work by British artist Hilary Lloyd, whose practice centres around the production of films and videos. Also featured in the store are Untitled (2020), an acrylic on stretched canvas work by Puerto Rico-based artist Zilia Sánchez, and Genta Ishizuka’s Surface Tactility 11, which won him the 2019 edition of the LOEWE Foundation Craft Prize.
Complementing the art is a selection of furniture, including wool rugs based on designs by John Allen, Gerrit Thomas Rietveld’s Utrecht chairs, and a wooden bench by LOEWE FOUNDATION Craft Prize 2019 finalists, Jim Partridge and Liz Walmsley.
A coffee table by Axel Vervoordt and a range of antique Martini tables displayed alongside a George Nakashima arch chair, add an elegant touch to the store.
The shop showcases the full range of men’s and women’s ready-to-wear, bags, small leather goods, soft accessories, eyewear and jewellery.
Designer:
Loewe
PARTAGER
