Burberry opens a new store in Paris

Situated on Avenue Montaigne, in one of Paris’s premium luxury districts, the store reflects Burberry’s new creative vision.

Across two floors, the store offers an assortment of pieces from the Burberry Spring 2024 and Summer 2024 collections, including menswear, womenswear and accessories such as the Knight bag and Rocking Horse bag.

IN-STORE ARTISTRY

Windows draw inspiration from the EKD, with elements of its iconic design, such as the horse and the shield, creatively reimagined through distinct installations that frame the space. The store’s fixtures include sculptural handmade furnishings inspired by 1960s British abstract art and the
creative salvage movement of the 1980s. Additionally, the store’s concrete floor features a distinctive mosaic in the form of Burberry’s EKD, skilfully handcrafted using Verde Alpi marble.

EQUESTRIAN KNIGHT INSPIRATIONS

Introduced as part of the Winter 2023 collection, the Knight bag is a versatile, softly structured bag made in Italy from natural grain calf leather, suede or shearling. The clip hardware is a play on the Equestrian Knight Design (EKD), the winning entry of a public competition from circa 1901. The Rocking Horse bag is also inspired by Burberry’s EKD, and is playfully shaped like the beloved children’s toy. The bag features a distinctive ‘b’ closure and comes with a versatile leather strap. The store is located at 17-19 Avenue Montaigne, 75008 Paris.