Campagne - 5/15/24
A symbol and legend, the Lady Dior encapsulates the essence and excellence of Dior style. Revisited season after season by Maria Grazia Chiuri, it is revealed in unprecedented variations, weaving the alchemical, primordial ties between heritage and reinvention(s) at the heart of the House’s identity.
An iconic accessory further enhanced by an exclusive campaign celebrating the multiple facets of femininity; a captivating creative alliance with Grammy-winning singer-songwriter Rosalía, Dior’s new global ambassador.
Exploring the spontaneous emotion of color and the profound intensity of black and white, the shots taken by Collier Schorr convey a wonderful plurality. In an intimate setting, only adorned with a microphone and a piano – paying tribute to live performance and the passionate connections between fashion, stage, and music – the multitalented Spanish singer is unveiled, sublimely radiant. Amid light and shadow, the American artist and photographer eloquently captures Rosalía's natural singularity, her magnetic aura, the way she makes Lady Dior her own, letting the many expressions of elegance shine forth.
An art of pared-down purity that underlines the architectural silhouette of the exceptional bag, a timeless object of desire. Its leather – matte or patent – stitched with the lines of the emblematiccannage pattern, with its precious finishes, expresses the unique savoir-faire of the House's Ateliers, while its “DIOR” charms – neo-talismans echoing those of the founding-couturier – punctuate its allure with a final touch of grace.
An ode to freedom, brimming with vibrant energy, carried by the power of the arts and Rosalía's ultramodernity, a new self-assertion.
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