GANNI announces first collaboration with NEW BALANCE on Iconic NB 2002R - Out April 13th

Danish affordable luxury brand GANNI is announcing their first collaboration with New Balance, refreshing the iconic New Balance 2002R sneaker. The two brands worked with environmentally preferred materials under New Balance’s green leaf standard, resulting in a shoe that consists of more than 50% recycled content in the upper shoe with a 5% regrind rubber outsole. The Ganni x New Balance 2002R model will be available in two colourways, launching on April 13th and will be available via GANNI.com and NewBalance.com, in select GANNI and New Balance stores worldwide, suggested retail pricing is 160€.

 A runner-city sneaker hybrid that perfectly balances style and comfort, the New Balance 2002R’s statement-making silhouette is a coveted favorite amongst the #GANNIgirls of Copenhagen whose casual approach to fashion serves as the inspiration for the GANNI x New Balance collaboration. The two brands have joined forces to create a universe full of fun, team spirit and high energy with two dynamic colourways that marry New Balance’s athletic heritage with the #GANNIgirls state of mind.

Taking style notes from the 00’s era, with an emphasis on green and gray color tones, the two styles also feature GANNI-logo print panels exclusively designed for the occasion.
As a first for GANNI, this collaboration will be available in extended genderless sizing up to a EU 45, allowing the brand to cater to a broader community. 

The collaboration meets the New Balance green leaf standard, meaning at least 50% or more of the upper materials are sourced as environmentally preferred, and includes at least one environmentally preferred sole ingredient. More specifically the two shoes will be made from 80% recycled content synthetic overlays, 100% recycled content mesh, 30% recycled content lace and 5% regrind rubber outsole.