MACRO LAUNCHES WITH JIL SANDER PUBLISHING

Jil Sander is proud to announce the publication of Macro, a new volume in the ongoing series Lucie and Luke Meier are creating in collaboration with artists and photographers.
For this instalment they invited a long-standing collaborator, British image-maker Chris Rhodes, to capture their Fall Winter 2022 women and men’s collections in a series of still-life photographs that would be subsequently displayed on large billboards, in cities and in nature.
An ambitious project that would transform garments into architectural elements, into parts of the environment.
Where objects would go out of proportion, becoming surreal, and challenging the way we look at things.
The profile of a black pump shoe with an aluminum blade heel; a silver necklace studded with round Lapis Lazuli; the cylinder of an elongated Cannolo bag; the frontal engagement of a shiny black pointy boot; a silver slingback; a golden mule; an exploded silver spiny brooch; an inflated handbag with a red heart-shaped ornament; a flat disc jewel: the small is big, our body parts the scale of the landscape.
Thought as interactive, to share a different view with the casual passers-by, the images of the campaign - icons - would transform what we look at in what we feel like. The shape of what we wear, of who we are, in parts of the spaces we live in.
Macro is therefore the testimony of a journey, of an idea that adds a different dimension to the purpose of Lucie and Luke Meier’s work, a suggestion on how design can be unconventionally perceived and displayed.