Valentino 2024 Chinese New Year collection

The Year of the Dragon takes center stage thanks to Maison Valentino’s 2024 Chinese New Year Collection. For it, the power of color dazzles, as red-hued garments unite the most evocative shade of the holiday with one of the Maison’s mainstay hues, Rosso Valentino.

Valentino’s 2024 Chinese New Year Collection deepens the brand’s reverence for local culture, celebrating the harmony between the Maison’s classic Rosso and the Chinese tradition. In honor of the holiday, Brand Ambassadors, Yang Yang and Yang Zi star in a new story, featuring wishes loaded in festive lanterns. For Chinese New Year, the iconic color palette of Valentino makes a statement, offering best wishes through the symbolic red color.

The 2024 Chinese New Year Collection redefines classic Maison elements, and the red VLogo sets the tone of each item, as a tribute to Haute Couture and craftsmanship. For the women’s selection, an iconic red dress and red VLogo Jacket add festive flare to classic Valentino designs, while the Valentino Garavani VLogo Signature slingback, Valentino Garavani VLogo Locò mini bag, Valentino Garavani VLogo Locò bucket and Valentino Garavani VLogo Moon mini bag - all highlights of the new collection - find themselves reimagined in the Rosso hue.

For the Maison’s men’s selection, red and beige make a striking debut as complementary colors, seen on the Valentino Garavani One Stud sneakers and Valentino Garavani VLogo tote. From ready-to-wear to Valentino Garavani shoes, accessories and classic bags, Valentino’s Rosso is the mainstay adornment for the occasion, ringing in the new year with good fortune. In homage to traditional Chinese culture, the colors create a comforting and joyous atmosphere, while delivering an optimistic outlook for the New Year.

The Valentino 2024 Chinese New Year Collection will be available in Valentino boutiques in Mainland China, Hong Kong, Macao and Taiwan regions, as well as Valentino’s official website, WeChat mini program, and flagship stores at Tmall and JD.com.