Campagne / Maison - 3/5/19
March 6th, 2019 – Maison Kitsuné launches its new campaign with Rashida Jones, the first-ever ambassador for its Parisian-inspired collection
Maison Kitsuné Parisien collection redefines the modern Parisian’s silhouette for both men and women.
Offering a city chic and laid-back wardrobe for the everyday, the assortment consists of elevated staplesbin timeless colors adorned with the brand’s signature tricolor fox logo and printed with French slogans such as Parisien and Parisienne, amongst others.
Shot by photographer Benjamin Lennox, Los Angelesbased director, screenwriter, actress and producer Rashida Jones is playfully wearing two virgin wool cardigans buttoned up together along with a white cotton cap, all emblazoned with the tricolor fox logo, for a sophisticated look with a sporty feel.
“The Maison Kitsuné woman never seems like she is trying too hard. She is confident with a casual attitude and subtle but undeniable charm, has good taste and a playful sense of humor.
For our first-ever Parisien campaign, we were looking for a strong, thoughtful, talented and witty woman. Rashida perfectly embodies the spirit of the Parisien collection – we are very excited for her to be part of the Maison Kitsuné family!” – Gildas Loaëc and
Masaya Kuroki, co-founders of the brand.
The Maison Kitsuné Parisien collection is available online and in its own dedicated Parisien in-stores spaces, where the tricolor fox takes pride of place.
Maison Kitsuné Parisien collection redefines the modern Parisian’s silhouette for both men and women.
Offering a city chic and laid-back wardrobe for the everyday, the assortment consists of elevated staplesbin timeless colors adorned with the brand’s signature tricolor fox logo and printed with French slogans such as Parisien and Parisienne, amongst others.
Shot by photographer Benjamin Lennox, Los Angelesbased director, screenwriter, actress and producer Rashida Jones is playfully wearing two virgin wool cardigans buttoned up together along with a white cotton cap, all emblazoned with the tricolor fox logo, for a sophisticated look with a sporty feel.
“The Maison Kitsuné woman never seems like she is trying too hard. She is confident with a casual attitude and subtle but undeniable charm, has good taste and a playful sense of humor.
For our first-ever Parisien campaign, we were looking for a strong, thoughtful, talented and witty woman. Rashida perfectly embodies the spirit of the Parisien collection – we are very excited for her to be part of the Maison Kitsuné family!” – Gildas Loaëc and
Masaya Kuroki, co-founders of the brand.
The Maison Kitsuné Parisien collection is available online and in its own dedicated Parisien in-stores spaces, where the tricolor fox takes pride of place.
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