Barbara Bui x New Era

The House BARBARA BUI joins forces with NEW ERA, the global reference in headwear, for an exclusive collaboration centered around two iconic models that blend Parisian elegance with streetwear spirit.

This capsule highlights the shared DNA of both brands: a strong vision, a taste for statement pieces, and meticulous attention to detail.

Designed as true fashion accessories, these caps transcend their utilitarian function to become distinctive pieces at the crossroads of luxury and streetwear.

With this collaboration, BARBARA BUI continues its dialogue with urban and international spheres, while NEW ERA reaffirms its ability to embrace luxury and Parisian creativity. The result: a desirable and instantly recognizable capsule collection.

The BARBARA BUI X NEW ERA collaboration will be available from March 12, 2026, on www.barbarabui.com, in a selection of Barbara Bui boutiques and at New Era.