Levi’s®, PaperBoy, and BEAMS Launch First Three-Way Collaboration

Amidst the cultural and creative commotion of Paris Fashion Week, Levi’s®, PaperBoy Paris, and BEAMS have announced the launch of a three-way collaboration. Using reworked vintage to create two-tone upcycled pieces, the brands have linked up for a limited run vintage Half & Half collection. The PaperBoy x Levi’s® x BEAMS collection launches on Wednesday, June 21 at 12pm (CEST) with free customization options offered on all purchases from the PaperBoy café in Paris.

More than a delicious sandwich shop, PaperBoy is a creative hub rooted in streetwear aesthetics where customers and staff share visions and support each other in their personal practices. BEAMS is an iconic Japanese brand famous for its quality, style, and creativity as well as its long history of reimagining classic Americana style through a Japanese lens. The brand strives to be a hub that fosters culture through the products it sells. Few pieces have been as integral to culture and creatives over the decades as Levi’s® 501® jeans, one of the most enduring icons of style across the globe, which has been celebrating its 150th anniversary throughout 2023. After years of dynamic collaborations between Levi’s® and BEAMS, the duo joins forces with Paperboy to celebrate Paris Fashion Week and add another chapter to the 501® story.

The PaperBoy x Levi’s® x BEAMS collection features a Half and Half Vintage Trucker Jacket, a pair of Half and Half Vintage 501® jeans, and a Short Sleeve Graphic Tee. By repairing and merging two sets of vintage Levi’s® garments with varying tones, the collection pulls from the past to create new pieces for the future. The graphic t-shirt features the trio of logos on the back paired with the PaperBoy motif sporting the half & half denim collection along with a BEAMS hat. The upcycled collection offers a two-tone twist on two denim icons.

To celebrate the launch of the PaperBoy x Levi’s® x BEAMS collection, the collaborators are offering free customization options with every purchase made at the PaperBoy café in Paris. On-site offerings include interior labeling, screen-printing on t-shirts, custom back patches, and embroidery options that allow visitors to make these new pieces truly their own.

The PaperBoy x Levi’s® x BEAMS collection launches on Wednesday, June 21st and will be available for purchase exclusively at the PaperBoy café in Paris and a limited run on the Levi’s® App in France. PaperBoy café is an oasis of peace located in the center of Paris – 137 Rue Amelot, 75011 Paris, France – on the border of the Marais, République, and Bastille.