A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE

A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE illustration 1
A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE illustration 2
A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE illustration 3
A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE illustration 4
A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE illustration 5
A.P.C. FALL/WINTER 2020 CAMPAIGN PHOTOGRAPHER: JULIE GRÈVE illustration 6

Campaña / Casa -

“This is an outing, a coming out. I just want to say that, for years and decades, our images have been innovative, inspiring, constantly renewed and adventurous. Yes, adventurous in that they are often taken by young, not yet known, photographers and feature human beings who are full of poetry and questioning: Revolt or Revolution.
What self-image should I express with my self-invented allure? What aesthetic will protect me from the aggressions of the world?
What is my style? Do I have the right to create a style?
I want to be noticed, as well as ignored.

The challenge for this campaign was to only take portraits, photos that concentrate on the face and bust, in order to convey the models’ personality as closely as possible. You’ll see less fashion and more humanity. The discovery of worry and satisfaction in the eyes of the people who posed as models demonstrates the ambivalence of youth, but also a reflection of our era. ” —Jean Touitou

The photos of the Fall/Winter 2020 campaign were shot in a studio in Paris.

Artistic direction and styling: Suzanne Koller
Launch capsule collection: May 28th


Designer: Apc

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