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Birkenstock unveils book project “The evolution of a universal purpose and zeitgeist brand”
In 2016, with its approaching 250-year anniversary of tradition in shoemaking still in the distant future, BIRKENSTOCK commissioned a group of distinguished historians under leadership of Dr. Andrea H. Schneider-Braunberger to research the history of the revered German dynasty of shoemakers andtheir businesses based on the highest scientific standards. Today, almost eight years later, the findings of this extensive corporate history project are now available and will be published in form of a book. The almost 500-page research report is a must-read for all brand lovers, culture and fashion enthusiasts and those working in or professionally following the lifestyle industry. The book will be published by Prestel (international) / DAV (German-speaking countries) and will be available i…
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3/19/24
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