Nouveaux produits / Maison - 5/27/21
Off-White™ and its founder and creative director, Virgil Abloh, are thrilled to announce the launch of the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection will arrive in stores throughout June 2021, and will feature shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.
The eyewear debuted today over a WeChat preview. One model—an oversized, square silhouette called the “Catalina,” replete with a red Off-White™ “Arrow” logo—will be exclusive to the app and to China. (Other colorways of this design will be available globally.)
Additional styles include a comprehensive range of concepts and colors, each with a singular, eclectic appeal personally overseen by Abloh. The “Marfa,” for instance, is a narrow, extended cat-eye (it’s available in hot pink and off white colorways in addition to more traditional black and tortoise). The “Alps” provides a high-impact visual statement, with oversized shield lenses and wraparound frames at the temples. The “Manchester” takes an inverted trapezoidal shape and offers a late 1980’s vibe. Both styles are distinguished by a play on volume, for a 3-D graphic effect. On the subtler side, there is the “The Cape,” which features a 1990’s-era inspired metal oval, manufactured with a coating of natural materials, to accommodate those with metal sensitives. The collection also includes the classic “Virgil” shape; the “Arthur”, a time-less rectangular option; the “Tropez”, an oversize mask; and the “Cady”, which embodies the iconic Off-White™ concept of holes with its lasered frame and lenses.
“I don’t believe in gender, only design,” says Virgil Abloh.
Throughout the Off-White™ eyewear collection, two branding motifs are used: a reinterpreted logo, which displays Off-White™’s typeface with a riveted overlay on the text, and the iconic “Arrow” logo, which is intertwined with ivy detailing as a nod to the artisanship of Florentine jewelers. The “Arrow” and ivy mark also recalls bassorilievo, which is the Italian term for sculpted, low relief marble. Ultimately, Off-White™ eyewear presents a triple-balanced union of design, graphic and art influences.
To introduce Off-White’s first complete eyewear collection, Abloh tapped the photographers Tanya and Zhenya Posternak to lens such talents as the supermodel Helena Christensen, the actress and model Justine Biticon and the musician Lil Dre for a new campaign. This gathering of personalities speaks to Off-White’s core mission: to build and foster an interlinked community.
“I chose Helena, Justine and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White™ stands for. Creativity, perseverance, confidence,” says Abloh.
Off-White™ new SS21 Eyewear collection also offers a virtual try on option. The new collection is launched together with an AR Filter, available on Off-White™ official IG account. Users will be able to try on the key styles of the collection along with a multi level digital landscape, inspired by the deep connection between the brand and the community..
The Off-White™ eyewear collection is sold at off---white.com, FarFetch.com, independent Off-White™ stores globally, select opticians worldwide, and select international retail partners.
The eyewear debuted today over a WeChat preview. One model—an oversized, square silhouette called the “Catalina,” replete with a red Off-White™ “Arrow” logo—will be exclusive to the app and to China. (Other colorways of this design will be available globally.)
Additional styles include a comprehensive range of concepts and colors, each with a singular, eclectic appeal personally overseen by Abloh. The “Marfa,” for instance, is a narrow, extended cat-eye (it’s available in hot pink and off white colorways in addition to more traditional black and tortoise). The “Alps” provides a high-impact visual statement, with oversized shield lenses and wraparound frames at the temples. The “Manchester” takes an inverted trapezoidal shape and offers a late 1980’s vibe. Both styles are distinguished by a play on volume, for a 3-D graphic effect. On the subtler side, there is the “The Cape,” which features a 1990’s-era inspired metal oval, manufactured with a coating of natural materials, to accommodate those with metal sensitives. The collection also includes the classic “Virgil” shape; the “Arthur”, a time-less rectangular option; the “Tropez”, an oversize mask; and the “Cady”, which embodies the iconic Off-White™ concept of holes with its lasered frame and lenses.
“I don’t believe in gender, only design,” says Virgil Abloh.
Throughout the Off-White™ eyewear collection, two branding motifs are used: a reinterpreted logo, which displays Off-White™’s typeface with a riveted overlay on the text, and the iconic “Arrow” logo, which is intertwined with ivy detailing as a nod to the artisanship of Florentine jewelers. The “Arrow” and ivy mark also recalls bassorilievo, which is the Italian term for sculpted, low relief marble. Ultimately, Off-White™ eyewear presents a triple-balanced union of design, graphic and art influences.
To introduce Off-White’s first complete eyewear collection, Abloh tapped the photographers Tanya and Zhenya Posternak to lens such talents as the supermodel Helena Christensen, the actress and model Justine Biticon and the musician Lil Dre for a new campaign. This gathering of personalities speaks to Off-White’s core mission: to build and foster an interlinked community.
“I chose Helena, Justine and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White™ stands for. Creativity, perseverance, confidence,” says Abloh.
Off-White™ new SS21 Eyewear collection also offers a virtual try on option. The new collection is launched together with an AR Filter, available on Off-White™ official IG account. Users will be able to try on the key styles of the collection along with a multi level digital landscape, inspired by the deep connection between the brand and the community..
The Off-White™ eyewear collection is sold at off---white.com, FarFetch.com, independent Off-White™ stores globally, select opticians worldwide, and select international retail partners.
Designer:
Off-White
PARTAGER
