广告 / 时装品牌 - 3/22/21
Louis Vuitton introduces its latest dedicated Capucines leather goods campaign. Shot by renowned photographer Steven Meisel, the campaign sees French actor and House ambassador Léa Seydoux embody the classic Capucines bag in a pure and stripped back setting. The campaign portrays the intimate relationship between a woman and her bag and highlights the timeless elegance of the Capucines bag.
“The Capucines represents the essence of French savoir-faire. I’m very honoured to be the Capucines ambassador as it’s a handbag I love and wear all the time,” says Léa Seydoux.
Rue Neuve-des-Capucines, the address where Louis Vuitton opened his first store in 1854, is the inspiration for the name of the iconic Capucines bag. The House’s values of creativity, strive for excellence, outstanding craftmanship, and blending tradition with innovation are embodied by the Capucines bag – it is the quintessence of the House’s art of leather craftmanship.
Thoughtfully designed, the bag contains a multitude of crafted elements assembled in hundreds of steps and brings together the House’s unparalleled traditional savoir-faire. The unique leathers used for Capucines bags are soft and rich and only the most noble are selected. It is not simply a timeless handbag – it is a life-long companion. A feat of skill, ingenuity, and absolute craftmanship, the Capucines is a modern classic.
For this campaign, Léa Seydoux embraces the Capucines MM in black Taurillon leather.
The campaign will be revealed in April 2021 issues of magazines worldwide.
Credits: photography by Steven Meisel, art direction by Nicolas Ghesquière and styling by Marie-Amélie S
“The Capucines represents the essence of French savoir-faire. I’m very honoured to be the Capucines ambassador as it’s a handbag I love and wear all the time,” says Léa Seydoux.
Rue Neuve-des-Capucines, the address where Louis Vuitton opened his first store in 1854, is the inspiration for the name of the iconic Capucines bag. The House’s values of creativity, strive for excellence, outstanding craftmanship, and blending tradition with innovation are embodied by the Capucines bag – it is the quintessence of the House’s art of leather craftmanship.
Thoughtfully designed, the bag contains a multitude of crafted elements assembled in hundreds of steps and brings together the House’s unparalleled traditional savoir-faire. The unique leathers used for Capucines bags are soft and rich and only the most noble are selected. It is not simply a timeless handbag – it is a life-long companion. A feat of skill, ingenuity, and absolute craftmanship, the Capucines is a modern classic.
For this campaign, Léa Seydoux embraces the Capucines MM in black Taurillon leather.
The campaign will be revealed in April 2021 issues of magazines worldwide.
Credits: photography by Steven Meisel, art direction by Nicolas Ghesquière and styling by Marie-Amélie S
Designer:
Louis Vuitton
Model:
Léa Seydoux
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