Miu Miu presents #MiuMe

#MiuMe invites a diverse cross-section of people from around the world – notable figures from the realms of sport, art, dance and fashion, as well as Miu Miu fans responding to a call-out on Instagram – to use their mobile phones to film themselves in their environment. Each participant will go through her wardrobe, wearing new or rediscovering forgotten pieces by Miu Miu, and all are free to present themselves in any manner they wish before the camera, elevating the selfie to a statement about identity and their particular sense of self.

#MiuMe offers a candid insight into each subject’s relationship with themselves – the closest and most personal perspective of all.

Discover more on Instagram @miumiu

Photo and video: Call This Number
Art Direction: Katie Grand
Model: Harriet Verney