时装品牌 - 9/25/20
AMIRI is very pleased to announce the opening of its first flagship store, situated on Los Angeles’ iconic Rodeo Drive.
Established in 2014, AMIRI has always embraced and promoted an authentic, native vision of the Californian dream, therefore the prestigious Rodeo Drive was the logical location for the brand's first flagship location.
Realised by CEO and Creative Director Mike Amiri, this distinctive new retail concept illustrates a landmark moment in his global vision: kickstarting AMIRI’s international retail expansion.
Set across a single level, the flagship is a natural evolution of the brand’s savoir-faire and relaxed expression of modern luxury. An authentic translation of Californian lifestyle, landscape and design, the location is designed with intimacy, comfort and warmth. Here, the interior becomes a gallery-like space characterised by a minimal and curated layout, cast in relaxed off- white and cream hues. Housing AMIRI’s collections, deeper accents punctuate the space through custom millwork displays crafted from solid walnut wood and accented with Calcatta Viola marble sourced from Belgium. Natural lighting establishes a harmonious relationship with the LA skies while custom Paloma limestone planters holding palm and banana leaf trees bring native flora inside.
Mirroring AMIRI’s collections, art and design play a crucial role in the design. Specially curated by Mike, European mid-century furniture inhabits the floorspace, with Pierre Jeanneret Caned Armchairs joining a 60s Danish sofa by Poul Jensen and a 60s Poul M Volther Daybed reupholstered in French boucle, a key AW20 textile for AMIRI. Elsewhere, a custom-made walnut and Calcatta Viola marble foosball crafted exclusively for AMIRI is on display in-store and will also be available to purchase. Site- specific artworks are another key component, with Fellow Traveler of Awareness by LA artist Wes Lang greeting visitors upon arrival: Lang’s vibrant meditation and tribute to creators and explorers.
The LA flagship will house the entire range of AMIRI products including menswear, womenswear and accessories. Providing customers with a curated experience, the store will stock a special collaboration with the City of Beverly Hills that begins an ever-evolving selection of collectible speciality pieces and collaborations available exclusively in AMIRI’s Rodeo Drive flagship.
Located at 461 N. Rodeo Dr. Beverly Hills, CA 90210, AMIRI's Rodeo Drive store officially opens on 26th September 2020. The store will be open Monday through Saturday 10:00 - 18:00, Sunday 12:00 - 17:00, while customers will also be able to book appointments at rodeo@amiri.com.
Established in 2014, AMIRI has always embraced and promoted an authentic, native vision of the Californian dream, therefore the prestigious Rodeo Drive was the logical location for the brand's first flagship location.
Realised by CEO and Creative Director Mike Amiri, this distinctive new retail concept illustrates a landmark moment in his global vision: kickstarting AMIRI’s international retail expansion.
Set across a single level, the flagship is a natural evolution of the brand’s savoir-faire and relaxed expression of modern luxury. An authentic translation of Californian lifestyle, landscape and design, the location is designed with intimacy, comfort and warmth. Here, the interior becomes a gallery-like space characterised by a minimal and curated layout, cast in relaxed off- white and cream hues. Housing AMIRI’s collections, deeper accents punctuate the space through custom millwork displays crafted from solid walnut wood and accented with Calcatta Viola marble sourced from Belgium. Natural lighting establishes a harmonious relationship with the LA skies while custom Paloma limestone planters holding palm and banana leaf trees bring native flora inside.
Mirroring AMIRI’s collections, art and design play a crucial role in the design. Specially curated by Mike, European mid-century furniture inhabits the floorspace, with Pierre Jeanneret Caned Armchairs joining a 60s Danish sofa by Poul Jensen and a 60s Poul M Volther Daybed reupholstered in French boucle, a key AW20 textile for AMIRI. Elsewhere, a custom-made walnut and Calcatta Viola marble foosball crafted exclusively for AMIRI is on display in-store and will also be available to purchase. Site- specific artworks are another key component, with Fellow Traveler of Awareness by LA artist Wes Lang greeting visitors upon arrival: Lang’s vibrant meditation and tribute to creators and explorers.
The LA flagship will house the entire range of AMIRI products including menswear, womenswear and accessories. Providing customers with a curated experience, the store will stock a special collaboration with the City of Beverly Hills that begins an ever-evolving selection of collectible speciality pieces and collaborations available exclusively in AMIRI’s Rodeo Drive flagship.
Located at 461 N. Rodeo Dr. Beverly Hills, CA 90210, AMIRI's Rodeo Drive store officially opens on 26th September 2020. The store will be open Monday through Saturday 10:00 - 18:00, Sunday 12:00 - 17:00, while customers will also be able to book appointments at rodeo@amiri.com.
Designer:
Amiri
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