Chloé unveils its Vertical project

Chloé unveils its Vertical project, introducing a new chapter of transparency for luxury, and enabling full circularity with Instant Resale – a first in the industry.

 As part of the Spring-Summer 2023 (SS23) collection, Chloé unveils Chloé Vertical. This unique and innovative digital ID, a technology powered by EON, will allow users to scan the labels of products with a smartphone, enabling them to trace their item from field to the finished piece. It will also grant them access to an ownership certificate which will allow direct resale through Vestiaire Collective, as well as detailing product care & repair information. Three product categories are included for this first launch: bags, shoes and ready-to-wear, and Chloé’s suppliers and manufacturers have been involved in every step of the project. This collaboration has allowed the Maison to trace the entire supply chain and production process for each of the products included within the Chloé Vertical capsule.

The 100% traceable materials used in the SS23 Chloé Vertical collection are linen, silk, wool and leather. All leather is sourced from French farms, and the hides are then tanned by the French tannery Haas, which carries the ‘Entreprise du Patrimoine Vivant’ (EPV) or ‘Living Heritage Company’ label, and is part of the Leather Working Group(1). Working in partnership with the farming cooperative Terre de Lin, the linen used for the ready-to-wear is from Normandy and it is grown using lower-impact farming processes. The linen is also spun and woven in France. Linen cultivation emits less greenhouse gases, consumes fewer pesticides and requires less water compared to other conventional natural fibres, which is why it is considered a lower-impact material by nature. The silk used in the range is Global Organic Textile Standard (GOTS) certified, and the wool is sourced from Gabriela Hearst’s family ranch in Uruguay, before being spun and woven in Italy.