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HAIDER ACKERMANN + FILA | CAMPAIGN

HAIDER ACKERMANN + FILA | CAMPAIGN illustration 1
HAIDER ACKERMANN + FILA | CAMPAIGN illustration 2
HAIDER ACKERMANN + FILA | CAMPAIGN illustration 3
HAIDER ACKERMANN + FILA | CAMPAIGN illustration 4

合作 - 2/1/23

Electricity. Energy. 

Stripping down to speed forward. Relying on a unique, manifold sports heritage that spans from swimming to running to tennis, growing on ideas of performance as betterment, striving for the neatness and the visual punch of the youth cultures both Manchester and the rest of England are known for, the Haider Ackermann + FILA collection is an encounter of identities based on multiplicity, and the idea of clash as accelerator. 

The core elements of the sports wardrobe - tops, windbreakers, tracksuits, leggings, swimming trunks, bodysuits - are mixed with bombers and tailoring. 
The physical and chromatic tension is apparent, amplified by the electric glow of vivid hues, by materials that are crispy and light, flowing on and over the body, or taut and revealing. 

The movement starts in white, accelerates in pink, pale blue, beaming green, acid yellow, gains rhythm in graphic black & white. Logos and slogans run on legs and sleeves, gaining further traction, while technical slippers and running shoes add velocity. Heels elevate. The body, either revealed or just felt, is the real protagonist, delivering a message of empowerment and individuality. A beat that moves faster.


Photographer: Ari Versluis | @ari_versluis

Stylist: Jacob K. | @kjeldgaard1

Hair and Make-Up: Lucy Bridge | @lucyjbridge


Designers: Haider Ackermann Fila

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