广告 - 3/8/24
Lucie and Luke Meier’s Spring/Summer 2024 collection is an exclamation mark to the noun “present”. And so is the portrait that British artist-photographer Jack Davison has made of it, choosing the neat, sculptural light of Tenerife, in Spain’s Canary Islands, to frame the garment’s silhouettes and outline their pure, substantial forms.
Besides the sunlight and the imposing Atlantic sky, the environment suggests a city. The architectures are graphic in form and color. A series of images and figures are cut in two: half light, half shadow, a chiaroscuro that reflects the way the Meiers circumvent the archetypes of women’s and men’s wear, merging function and glitz, day and night, workwear, craftsmanship, and innovative techniques. With not a hint of nostalgia.
The cinematic, haptic quality of Davison’s photography turns movements, bodies, and faces into a rhythmic sequence of still-lives, while the interplay between the layers of colors and backgrounds, mostly solid, seems to overturn the ordinary, elevating it.
“We are pleased to have Jack Davison interpret our work”, say Lucie and Luke Meier. “His photography is at the same time sharp, soulful, and whimsical; his sense of light, composition, and detail is quite exceptional. He captures moments in the folds of daily life when instinct and form, the visual and the tactile, surface and depth find a balance and an expression. Qualities that we deeply appreciate and that resound with what we do”.
Creative Direction: Lucie and Luke Meier
Art Direction: Heiko Keinath
Photography: Jack Davison
Casting: Julia Lange Casting
Hair: Mari Ohashi
Make-up: Niamh Quinn
Models: Julia Nobis – Yuto Ebihara
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