Blumarine unveils its Spring/Summer 2021 campaign

Outstanding femininity, so full of contradictions: here is the new Blumarine Spring/Summer 2021 advertising campaign, unleashing the charm of a secret garden during the #BluHour, the time when every nuance is intimately revealed. It is the journey of a woman in her deepest sensuality, it is the story of a femmina bellissima who falls in love with a rose and blossoms, wild and seductive.
Maria Carla and Sokhna, captured by the artist and photographer Harley Weir, sublimely interpret this passion, a crescendo of amorous emphasis for the flower that most embodies
delicacy and power, poetry and eroticism.
The figurative code is captivating while the image has strong references to pictorial art and
fascinates with uninhibitedness and intensity.
The journey of the new Blumarine begins with this powerful image.

THE NEW SPRING SUMMER 2021 IMAGE

ADV CAMPAIGN SPRING SUMMER 2021
Creative Director - @nicola_brognano
Photographer & Director – @harleyweir @artpartner
Stylist – @lottavolkova @maworldgroup
Models – @mariacarlaboscono @women_milano | @sokhnaforreal @monster_mgmt
Art Director - @macsiotti
Marketing & Communications Advisor - Anna Baschirotto
Casting Director – @mgazario_casting
Set Design – @emmaroachstudio @streetersagency
Hair – @anthonyturnerhair @streetersagency
Make Up – @hiromi_ueda @artandcommerce
Manicure - @giovannademarcoo @atomomanagement
Executive Production - @partner.films