Colaboración / Casa - 1/26/21
Sometimes, an encounter is best defined by the differences and the common ground it reveals. Exploring what the other is all about becomes an opportunity to tell a new story...
The PAROLES concept is the result of two entities meeting with, at its core, a love for culture and for the city of Toulouse. Different sets of expertise. Different universes. We chose to invite Pierre Louis Mascia inside the Anne & Valentin Creative Studio and, with him, a certain sense of aesthetics, a shared passion for color, graphic design and art. These common territories led to a fertile and daring creative exchange. Two brands finding each other, both known for their attachment to authenticity, away from the trend? That’s the
guarantee of a joyful collaboration, free from predetermined codes.
As if dipped in Jacques Prévert's ink, each frame from the PAROLES concept is inspired by intense playfulness and, more specifically, the powerful text Je suis comme je suis, meaning
“I am what I am”, made famous by French singer Juliette Greco. I am what I am has inspired many performers, amongst whom the great Gloria Gaynor. It sings of absolute, accepted, unabashed freedom, exempt from any dogma. The word-images conjured by poetry evoke worlds that resonate with our aspirations.These three models, each available in three colors, are meant for the truthful souls out there, who enjoy cultivating doubt, who love to tell stories and who, with ferocity and panache, see humor as the quintessential salt of life.
Pierre Louis Mascia - PLM, for those in the know - is (in his own words) a time-free fashion drawing artist. From the very start of what was a buyant creative exchange between the creator and our designers, the intention was there. We chose to focus on the round shape, across three designs, across moodboards, object studies, stories, research into shape and color. Choices were made, beyond discretion. The ultra-presence of color tells us, no, reminds us of something, and that's a commitment. These frames appeal to strong personalities who take responsibility for who and what they are.
This enthusiastic and free-spirited collaboration gave birth to “artist” glasses, without a hint of opportunism. The singularity and the asymmetry of the models, rendered with colors, reign.
These frames are beautiful front and behind, and details abound, thanks to a long, painstaking work, exploring all the possibilities offered by color, both in terms of placement techniques, and the number of colors we used.
An abundance of time, yes. And an abundance of freedom. Considering the object in its entirety. Taking a pictorial approach, too. It’s worth noting that, after his training in Fine Arts, PLM moved from the sheet of paper to the sheet of silk. From the prints he creates for his collections and products, there is an undeniable sense of poetry. That same personal, intimate process acts as a gateway for PLM to the creation of frames as sensitive and playful objects. Frank Stella also comes to mind as another source of inspiration, for his minimalism and his mastery of abstraction.
Preparation of the material, thoroughness, paint. A unique process. To ensure the execution of these ambitious models, we needed another kind of know-how, of the phenomenal kind, that of the Japanese, whose capacity to exceed expectations and go above and beyond is unparalleled. Only in Japan can you hope to achieve such precision in workmanship and detail work. Japan also has the very best titanium.
The detail, like the devil, is in the details. The cases and boxes of this Limited Edition were created according to the iconic patterns and colors of PLM, with prints that characterize his research for uniqueness.
“Creation is a quest for singularity, the storytelling of who we are, of the kind of universe we aim to offer. I use my daily life and my sensitivity, always. My life nourishes my brand. ” - PLM
“The round shape is at the core of A&V. We went all out. Uncensored. This stakefree playground gave birth to graphic, strong, expressive frames that resemble us. ”
Models JE SUIS COMME JE SUIS 1-2-3
Je suis comme je suis,
I am what I am,
I was born like this,
What more do you want from me?
I am the O of Art DecO
I am the e = mc2, my lOve
I'm a ghOst stOry
I am an ad hOc surprise
Models JE SUIS COMME JE SUIS 4 + 5 + 6
Je suis comme je suis,
I am what I am,
I was born like this,
What more do you want from me?
I am the O with the cOOl pOise
I am the disObedience of BOris Vian
I am the O of our disOrders
I am the O of JuliO Le Parc
Models JE SUIS COMME JE SUIS 7 + 8 + 9
Je suis comme je suis,
I am what I am,
I was born like this,
What more do you want from me?
I am the yOu and the Ours
I am the Oh of surprise
I'm the thrill of a hellOooo
I shine bright and I beyOncé.
The PAROLES concept is the result of two entities meeting with, at its core, a love for culture and for the city of Toulouse. Different sets of expertise. Different universes. We chose to invite Pierre Louis Mascia inside the Anne & Valentin Creative Studio and, with him, a certain sense of aesthetics, a shared passion for color, graphic design and art. These common territories led to a fertile and daring creative exchange. Two brands finding each other, both known for their attachment to authenticity, away from the trend? That’s the
guarantee of a joyful collaboration, free from predetermined codes.
As if dipped in Jacques Prévert's ink, each frame from the PAROLES concept is inspired by intense playfulness and, more specifically, the powerful text Je suis comme je suis, meaning
“I am what I am”, made famous by French singer Juliette Greco. I am what I am has inspired many performers, amongst whom the great Gloria Gaynor. It sings of absolute, accepted, unabashed freedom, exempt from any dogma. The word-images conjured by poetry evoke worlds that resonate with our aspirations.These three models, each available in three colors, are meant for the truthful souls out there, who enjoy cultivating doubt, who love to tell stories and who, with ferocity and panache, see humor as the quintessential salt of life.
Pierre Louis Mascia - PLM, for those in the know - is (in his own words) a time-free fashion drawing artist. From the very start of what was a buyant creative exchange between the creator and our designers, the intention was there. We chose to focus on the round shape, across three designs, across moodboards, object studies, stories, research into shape and color. Choices were made, beyond discretion. The ultra-presence of color tells us, no, reminds us of something, and that's a commitment. These frames appeal to strong personalities who take responsibility for who and what they are.
This enthusiastic and free-spirited collaboration gave birth to “artist” glasses, without a hint of opportunism. The singularity and the asymmetry of the models, rendered with colors, reign.
These frames are beautiful front and behind, and details abound, thanks to a long, painstaking work, exploring all the possibilities offered by color, both in terms of placement techniques, and the number of colors we used.
An abundance of time, yes. And an abundance of freedom. Considering the object in its entirety. Taking a pictorial approach, too. It’s worth noting that, after his training in Fine Arts, PLM moved from the sheet of paper to the sheet of silk. From the prints he creates for his collections and products, there is an undeniable sense of poetry. That same personal, intimate process acts as a gateway for PLM to the creation of frames as sensitive and playful objects. Frank Stella also comes to mind as another source of inspiration, for his minimalism and his mastery of abstraction.
Preparation of the material, thoroughness, paint. A unique process. To ensure the execution of these ambitious models, we needed another kind of know-how, of the phenomenal kind, that of the Japanese, whose capacity to exceed expectations and go above and beyond is unparalleled. Only in Japan can you hope to achieve such precision in workmanship and detail work. Japan also has the very best titanium.
The detail, like the devil, is in the details. The cases and boxes of this Limited Edition were created according to the iconic patterns and colors of PLM, with prints that characterize his research for uniqueness.
“Creation is a quest for singularity, the storytelling of who we are, of the kind of universe we aim to offer. I use my daily life and my sensitivity, always. My life nourishes my brand. ” - PLM
“The round shape is at the core of A&V. We went all out. Uncensored. This stakefree playground gave birth to graphic, strong, expressive frames that resemble us. ”
Models JE SUIS COMME JE SUIS 1-2-3
Je suis comme je suis,
I am what I am,
I was born like this,
What more do you want from me?
I am the O of Art DecO
I am the e = mc2, my lOve
I'm a ghOst stOry
I am an ad hOc surprise
Models JE SUIS COMME JE SUIS 4 + 5 + 6
Je suis comme je suis,
I am what I am,
I was born like this,
What more do you want from me?
I am the O with the cOOl pOise
I am the disObedience of BOris Vian
I am the O of our disOrders
I am the O of JuliO Le Parc
Models JE SUIS COMME JE SUIS 7 + 8 + 9
Je suis comme je suis,
I am what I am,
I was born like this,
What more do you want from me?
I am the yOu and the Ours
I am the Oh of surprise
I'm the thrill of a hellOooo
I shine bright and I beyOncé.
Designer:
Pierre Louis Mascia
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