FALL/WINTER 2019 NEW LOEWE CAMPAIGN MAGNIFIES EMOTIONS

On the occasion of its first menswear show in Paris, LOEWE will preview its Fall/Winter 2019 campaign with a series of posters that take to the streets of Paris, between 16 and 28 January, 2019.
Photographer Steven Meisel continues his LOEWE collaboration with a series of colour portraits inspired by emoticons, entitled Magnified Emotions.
Holding a giant magnifying lens, model Julia Nobis enacts ‘Hysteria’ and ‘Despair’ against a striking yellow background, giving new context to this contemporary form of communication.
The portraits are accompanied by a series of fashion photographs that take place in an overflowing candy shop. In the preview image, model Yassine Jaajoui wears a hooded sweater that contrasts with the giant peppermints and rolled rock sugar that pops in the background.
In celebration of the craftsmanship of the product itself, a still life of the Goya backpack completes the campaign. Named after the fashion house’s home in Madrid, this nautical-inspired piece is made from heavy duty cotton, classic Oro suede, tan calfskin and a playful rainbow webbing.

Photographed by Steven Meisel
Creative Direction by Jonathan Anderson and M/M (Paris)
Styling by Benjamin Bruno
Hair by Guido Palau
Makeup by Pat McGrath
Casting by Ashley Brokaw