DIOR AND RIMOWA - A NEW AUGMENTED REALITY EXPERIENCE ON SNAPCHAT

On the occasion of the launch of the DIOR and RIMOWA capsule at the Champs-Élysées boutique – marking its worldwide preview - the House has collaborated with the Snapchat application. Opening up intriguing new horizons, three exclusive augmented reality lenses bring to life creations designed by Kim Jones and the luxury luggage specialist. The first* evokes the collection’s ad campaign lensed by Steven Meisel, notably revealing a futuristic car inside which the Rimowa cabin suitcase can be discovered, while the second, like a magic mask, covers the viewer’s face with the iconic Dior Oblique motif. Finally, during the Paris event, guests will be able to scan cards via the application, allowing them – thanks to Marker Tech technology – to make the Personal clutch appear in 3D. These fun, innovative effects will be available to experience at the launch cocktail on October 24th.

* created by myReality.design, a certified Snapchat partner.