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LACOSTE AND AWAKE NY UNVEIL THEIR FIRST COLLABORATION

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Colaboración / Casa - 20/5/22

Awake NY revisits Lacoste’s sport-infused archive pieces for a unisex collaborative collection launching Wednesday, January 26

This winter, Lacoste travels to New York City and teams up with Angelo Baque’s label Awake NY for a capsule collection that reimagines Lacoste’s iconic pieces. An emblematic streetwear figure, Baque teamed up with Lacoste’s Artistic Director Louise Trotter to create a unisex 12-piece collection designed for the streets of Paris and New York City’s five boroughs.
Comprised mainly of deep greens, blues, reds and cream, the classic collection is inspired by the French sporting codes of Lacoste’s heritage, reinterpreted by Awake NY for the bustling streets of Manhattan and its surrounding neighborhoods. The classic T-shirts feature Lacoste’s signature piqué cotton, while the roomy fit of the crewneck sweatshirts and fleece bottoms are a nod to classic ‘90s sweatsuits.
Baque dove into the Lacoste archives when designing the collection, handpicking pieces from the brand’s history that were then updated for its Awake NY collaboration. “Partnering with Lacoste gave us the opportunity to do something unexpected,” Baque said.
“Their preppy aesthetic is very different from our own. Accessing the archives and immersing myself in Lacoste’s heritage really inspired us to create something that’s both versatile and functional. Any two pieces from the collection can be paired together.”
The wash on the striped polo offers a vintage feel and includes contrasting details, while the checkered cardigan, Campers baseball hat and embroidered jumper include both brand’s logos in a jacquard technique. Symbolizing the union of Lacoste and Awake NY, oversized logos blend the iconic crocodile silhouette with an “A” varsity letter on select pieces.
«Lacoste’s collaborations are an opportunity to bring together creative worlds that are seemingly opposed to each other. It’s about co-creating, pushing the limits, reinventing Lacoste ad infinitum. This is the very essence of cultural dialogue; from two different languages, we create a third,” said Louise Trotter, Lacoste Artistic Director.
The Lacoste x AWAKE NY collection will launch on Wednesday, January 26, 2022 on lacoste.com and awakenyclothing.com at 11AM EST. The collection will launch at the following retailers on Friday, January 28, 2022: UNKNWN, Union Tokyo, Union LA, SSENSE, KITH, JUICE, END. Clothing, Dover Street Market Ginza and Bodega.


Designer: Lacoste

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