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Marine Serre unveils the SS22 FICHU POUR FICHU CAMPAIGN

Marine Serre unveils the SS22 FICHU POUR FICHU CAMPAIGN illustration

Casa / Campaña - 20/5/22

What type of future awaits us if we were to change our habits and think more deeply about the food we eat, the way we move through life, and the clothes we wear?

As a continuation of the film Ostal24 presented in September 2021, the SS22 Spring Summer 2022 Fichu pour Fichu campaign images present excerpts from a new way of living; a community that inhabits a remote place framed in a time that has no metrics.

The families pictured by Marine Serre seem almost surprised to be captured by the viewer, caught in the act of esoteric rituals first seen as a medium then as an inspiration for us, spectators of sim- ple, yet essential customs. An inspiration, a belief, that through sincere engagement with our primal instincts, we can create a sense of home wherever life takes us.

      “I want people to feel the beauty and the simplicity of being together and find- ing joy in cooking, eating, dancing, practicing yoga. And at the same time recognize that every day we make choices that have an impact, so how can we be more respon- sible in the decisions we make?”. Explains the designer.

With an increase of regenerated offerings and certified recycled material, the Spring Summer 2022 is Serre’s most sustainable collection yet, echoing her willingness to be, through fashion, at the ser- vice of a better future, toward feminism, body consciousness, hybridity, and diversity. Simultaneously with the release of the seasonal RTW and accessories collection, Marine Serre an- nounces the reveal of a fully renewed official website. Produced by the Parisian creative agency Pe- riod, this digital platform has been inspired by the House’s core values with sustainability, upcycling and diversity at its very heart.

The Spring Summer 2022 collection is available online on MarineSerre.com and in our selected retailers’ stores.

Photography Louis Baquiast
Models Sofiane Belaasri, Rouguy Faye, Nina Granic, Juliet Merie, Eden Hassel and Mouhameth Ndiaye Styling Benoit Bethume
Casting William Lhoest
Hair Ramona Eschbach
Make Up Janeen Witherspoon
Nails Anaïs Cordevant

Designer: Marine Serre