Breaking news / Collaborazione - 5/10/17
With the launch of 24 Sèvres, Le Bon Marché Rive Gauche creates a new online shopping experience.
A nod to its mythical Parisian boutique on the 24 rue de Sèvres, Le Bon Marché designs a new online shopping experience as it launches its digital platform 24 Sèvres. Since 1852, Le Bon Marché Rive Gauche, the first department store to see the light of day in the world, has erected shopping into a true lifestyle. With an edgy selection of the most beautiful objects, Le Bon Marché has always looked at the Parisian fashion with a piercingly sharp look.
Available at the beginning of June, in French and in English, 24 Sèvres will provide to its customers from all over the world, online and via its own iOS application, a Parisian take on women fashion and beauty.
24 Sèvres redefines the standards of online sale of luxury goods as it is the only platform to provide:
• An exclusive selection of 150 women luxury fashion brands, among which Louis Vuitton and Christian Dior;
• An edgy offer, embodying Paris’ spirit, fashion capital of the world;
• Innovative virtual shop windows that allow an immersive view of the products and represent the most accomplished and aesthetic online presentation in the market;
• A high quality customer service including, among others, shipping in more than 75 countries, click-and-collect in Le Bon Marché and the availability of a stylist team willing to share its expertise and to give advice on live video broadcast;
• Access to La Carte 24 Sèvres loyalty program online and in store.
« Our customers are greatly sophisticated and expect an ever growing level of creativity and innovation. The launch of 24 Sèvres enables us to offer them a highly original online experience that relies on the unique expertise of Le Bon Marché. The many Parisian and international customers that visit Le Bon Marché agreed on the incomparable atmosphere of this department store. From now on, with 24 Sèvres, our customers will be able to access to this universe, at any time and anywhere in the world », stated Bernard Arnault, CEO of LVMH.
« 24 Sèvres offers a unique online experience to our customers, relying on the impact of pictures and videos, nowadays essential to the digital. The time had come to offer a real visual merchandising experience online, an expertise that our Houses have always managed to provide perfectly in their stores », adds Ian Rogers, Digital Director of LVMH.
At the same time, 24 Sèvres will launch its first capsule collection thought up in collaboration with Le Bon Marché and 68 Parisian and international luxury Houses, among which Chloé, Givenchy, Loewe, Marni and Ferragamo. For this collection of 77 exclusive limited edition pieces, each House produced several versions of their most iconic pieces, most of them inviting a creative friend, a leading figure in art, cinema, music or Parisian lifestyle, to reinterpret artistically its DNA by customizing one or more pieces. Intertwining the know-how and authenticity of these great Houses to the creativity and modernity traditionally instilled by Le Bon Marché, this exclusive 24 Sèvres capsule will become the essential and long-awaited rendezvous on 24sevres.com just as in the Parisian department store.
This is a first in the fashion world: Parisian stylists of the 24 Sèvres website will provide on live video broadcast bespoke pieces of advice to the clients who want them. On the iOS 24 Sèvres application, it will be possible to carry out the virtual visit while talking to the stylists. Exploring the new possibilities of e-commerce, 24 Sèvres launches also its Style Bot on Facebook Messenger.
Entirely « made in Paris », 24 Sèvres is also the story of businessmen that gathered, in order to conceive and develop the website and the application, a community of sixty experts in digital, retail and fashion, moved by a start-up spirit and a great attention to detail and French art de vivre.
A nod to its mythical Parisian boutique on the 24 rue de Sèvres, Le Bon Marché designs a new online shopping experience as it launches its digital platform 24 Sèvres. Since 1852, Le Bon Marché Rive Gauche, the first department store to see the light of day in the world, has erected shopping into a true lifestyle. With an edgy selection of the most beautiful objects, Le Bon Marché has always looked at the Parisian fashion with a piercingly sharp look.
Available at the beginning of June, in French and in English, 24 Sèvres will provide to its customers from all over the world, online and via its own iOS application, a Parisian take on women fashion and beauty.
24 Sèvres redefines the standards of online sale of luxury goods as it is the only platform to provide:
• An exclusive selection of 150 women luxury fashion brands, among which Louis Vuitton and Christian Dior;
• An edgy offer, embodying Paris’ spirit, fashion capital of the world;
• Innovative virtual shop windows that allow an immersive view of the products and represent the most accomplished and aesthetic online presentation in the market;
• A high quality customer service including, among others, shipping in more than 75 countries, click-and-collect in Le Bon Marché and the availability of a stylist team willing to share its expertise and to give advice on live video broadcast;
• Access to La Carte 24 Sèvres loyalty program online and in store.
« Our customers are greatly sophisticated and expect an ever growing level of creativity and innovation. The launch of 24 Sèvres enables us to offer them a highly original online experience that relies on the unique expertise of Le Bon Marché. The many Parisian and international customers that visit Le Bon Marché agreed on the incomparable atmosphere of this department store. From now on, with 24 Sèvres, our customers will be able to access to this universe, at any time and anywhere in the world », stated Bernard Arnault, CEO of LVMH.
« 24 Sèvres offers a unique online experience to our customers, relying on the impact of pictures and videos, nowadays essential to the digital. The time had come to offer a real visual merchandising experience online, an expertise that our Houses have always managed to provide perfectly in their stores », adds Ian Rogers, Digital Director of LVMH.
At the same time, 24 Sèvres will launch its first capsule collection thought up in collaboration with Le Bon Marché and 68 Parisian and international luxury Houses, among which Chloé, Givenchy, Loewe, Marni and Ferragamo. For this collection of 77 exclusive limited edition pieces, each House produced several versions of their most iconic pieces, most of them inviting a creative friend, a leading figure in art, cinema, music or Parisian lifestyle, to reinterpret artistically its DNA by customizing one or more pieces. Intertwining the know-how and authenticity of these great Houses to the creativity and modernity traditionally instilled by Le Bon Marché, this exclusive 24 Sèvres capsule will become the essential and long-awaited rendezvous on 24sevres.com just as in the Parisian department store.
This is a first in the fashion world: Parisian stylists of the 24 Sèvres website will provide on live video broadcast bespoke pieces of advice to the clients who want them. On the iOS 24 Sèvres application, it will be possible to carry out the virtual visit while talking to the stylists. Exploring the new possibilities of e-commerce, 24 Sèvres launches also its Style Bot on Facebook Messenger.
Entirely « made in Paris », 24 Sèvres is also the story of businessmen that gathered, in order to conceive and develop the website and the application, a community of sixty experts in digital, retail and fashion, moved by a start-up spirit and a great attention to detail and French art de vivre.
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