Launch of the R&D (Research & Development) line
Pilot products developed in Turin, in the creation and R&D center of Basic.Net, owner of the brand.
This line was designed for the runway, since the K-Way brand is now on the official calendar of Italian fashion week. We needed more creative products, in line with what the market, the customers, the press, expect from such an exhibition.
This was the main reason, but there was also a desire within the brand's management to go a step further in creativity, giving the design team carte blanche, to seek out more complex, high-end raw materials and know-how, without limiting themselves to the market price.